Aviva France, a major operator in life insurance, long-term savings, assets management and damages insurance, now presents its commercial policy which will be developed and reinforced in 2011.
Aviva France, a major operator in life insurance, long-term savings, assets management and damages insurance, now presents its commercial policy which will be developed and reinforced in 2011. This policy is set within the framework of Aviva’s profitable organic growth strategy.
Distribution 2015: a growth accelerator
Launched in September 2010 in cooperation with SNAGA, the objective of Distribution 2015 is to accelerate the growth of Aviva France’s distribution networks and establish the general agents at the heart of the operation. In 2011, this will manifest as:
- An active development policy for the network of general agents
- Significant commercial investments by the company in order to support the networks: advertising, internet development, new sale points
- Offers of multi-channel services with a view to increasing the holding rate of products will be made available to the distribution networks
- The setting up of dedicated structures that make it possible to develop differentiated services in order to respond more efficiently to the needs of up-market clients.
- Mobility of salaried commercial consultants towards the networks of general agents in order to inject dynamism into the growth of the agencies
- The creation of excellence centres which are highly attractive in commercial terms, within the network of salaried consultants.
Partnerships: reinforcing and developing
Commercial support for partners, particularly the AFER and the Crédit du Nord Group, will be reinforced with the launch of new offers and products. Aviva also intends to develop its know-how on the subject of partnerships by means of niche products such as legal protection and the funeral plan.
Product news 2011
Life insurance and long-term savings
The range of retirement and sickness insurance products will be modernised and enhanced, particularly that of professionals, with a new sickness insurance contract intended for the self-employed. In order to address the expectations of diversifying and securing the client portfolio, the range of funds will be expanded and managed, particularly with the launch of an ISR fund and funds with protected capital. Commercial offers will be proposed on a regular basis, such as the offer of horizon funds.
Damages and health
The offers of multi-risk insurance, intended for professionals, will be completed by guarantees of assistance. Car insurance and multi-risk house insurance will be further developed by new optional guarantees. Furthermore, the range of car insurance will be expanded to collectors’ vehicles and motor homes. Offers of services linked to prevention and the durable development policy on the subject of driving, will be added to the existing range. Health insurance policies will be modernised and enhanced with products targeted at the young.
A dynamic marketing approach
A new communication strategy intended to inject dynamism into the sale points of the networks of general agents will be put into effect. Several internet tools will be deployed in order to improve the effective commercial activity of customer relations.
“In 2011, insurers will be facing several issues such as solvability II and fiscal reform. In this sense, our ambitious profitable organic growth strategy, associated with a responsible pricing policy and our costs control, is intended to reinforce us. In this way we can address these new challenges by offering a real opportunity to our distribution operation to become a reference in the field of multi-distribution,” declared Nicolas Schimel, director general of Aviva France.
-ends-
Press contacts:
Karim Mokrane - 01 76 62 76 85
E-mail: karim_mokrane@aviva.fr
Dominique Eluau - 01 76 62 67 19
E-mail: Dominique_eluau@aviva.fr
Notes to editors:
About Aviva
Aviva is the sixth largest insurer in the world1 with over 53 million clients spread across Europe, North America and the Asia-Pacific zone. The major professions of the Aviva group are life insurance and long-term savings, assets management and damages insurance, with a total turnover of €51.3 billion and €426 billion of assets under management on 31 December 2009. Aviva is the most important insurer in the United Kingdom, and one of the major life insurers and retirement savings insurers in Europe.
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About France
With more than 180 years of experience in France, Aviva is positioned among the top 10 operators on the insurance market. Aviva France offers a complete range of products to three million clients, individuals, and small and medium businesses.
The company is distinguished by a solid and profitable multi-distribution model (875 general agents, 1,800 agency collaborators, 1,000 brokers, 400 life consultants, 900 UFF management consultants).
Aviva France also has partners such as AFER, the major savings association in France, the Crédit du Nord Group and car manufacturers. Aviva directly employs more than 4,700 collaborators. On 31 December 2009, it recorded a consolidated turnover of €6.7 billion and a net profit on the basis of INFERS accounting of €390 million. The company was managing €77.4 billion of assets on 31 December 2009.
For further information on Aviva France, consult www.aviva.fr/assurances/assureur-aviva/aviva-presse.
1 On the basis of gross world premiums issued on 31 December 2009
2