Aviva, the world’s fifth largest insurer, announces the appointment of ZenithOptimedia as its global media buying, planning and digital agency.
Aviva, the world’s fifth largest insurer, announces the appointment of ZenithOptimedia as its global media buying, planning and digital agency. The appointment of a global agency follows an extensive review of the company’s media supplier arrangements.
The appointment of ZenithOptimedia will help maximise the impact of Aviva’s media investment around the world, bringing greater consistency to communications with customers, while generating significant cost savings for the group.
Amanda Mackenzie, Aviva’s chief marketing officer, said: “We’ve created a single global brand - a key step in our business transformation – and now is the time to move to a global media agency. An integrated, strategic approach to media will amplify our brand around the world.
“Alongside their first-rate media buying capabilities and international reach, we’ve been impressed by ZenithOptimedia’s grasp of our brand promise and we’re looking forward to building a global partnership with them.”
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Enquiries:
Vanessa Rhodes, group senior media relations manager
+44 (0) 20 7662 2482
Andrew Reid, head of group media relations
+44 (0) 20 7662 3131
Notes to editors:
- Aviva is the world’s fifth largest* insurance group, serving 50 million customers across Europe, North America and Asia Pacific. Aviva is the largest insurance services provider in the UK and one of the leading providers of life and pension products in Europe.
- Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £51.4 billion and funds under management of £381 billion at 31 December 2008.
- The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.
- For broadcast-standard video, please visit www.aviva.com/media/b-roll-library/.
* based on gross worldwide premiums at 31 December 2008