Aviva, the UK’s leading insurer, announces the appointment of Gary Price as marketing director of its UK business.
Aviva, the UK’s leading insurer, announces the appointment of Gary Price as marketing director of its UK business. Gary will be responsible for customer insight, strategy, brand, sponsorship, communications and corporate responsibility across the UK’s life and general insurance businesses.
The creation of this new role follows the recent announcement of a new UK organisational structure and senior management team, designed to bring the life and general insurance businesses closer together for the benefit of Aviva’s 20 million customers in the UK. The position reports to Cathryn Riley, who was appointed UK commercial director in November.
Gary was most recently responsible for the reattribution of the inherited estate* at Aviva, which saw £470 million paid out to customers of its with profits funds. Gary joined Aviva in 2005 as director of customer experience for the UK’s life business and subsequently worked on the rebrand. He previously worked for Egg for five years in roles including customer services director and CIO and prior to that spent 20 years at HSBC gaining experience across areas including branch banking, operations, call centres and internet.
Cathryn Riley, commercial director of Aviva’s UK business, said: “Gary will play a pivotal role in bringing a common approach to our customers, brand and communications. His customer insight and leadership skills will be a great asset as we take the UK business to the next level.”
* The inherited estate is part of a with profits fund. It’s the amount over and above that which is required to meet realistic liabilities.
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Enquiries:
Vanessa Rhodes, group senior media relations manager
+44 (0) 20 7662 2482
Andrew Reid, head of group media relations
+44 (0) 20 7662 3131
Sue Winston, head of group media relations
+44 (0) 20 7662 8221
Ed Simpkins, Finsbury
+44 (0)20 7251 3801
Louise Soulsby, Aviva UK Life
+44 (0)1904 452617 or +44 (0)7800 699526
Louise Zucchi, Aviva UK General Insurance
+ 44 (0)1603 684506 or +44 (0)7800 699664
Notes to editors:
- A photograph of Gary Price is available from the image library at the Aviva media centre www.aviva.com/media
- Aviva is the world’s fifth largest* insurance group, serving 50 million customers across Europe, North America and Asia Pacific. Aviva is the largest insurance services provider in the UK and one of the leading providers of life and pension products in Europe.
- Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £51.4 billion and funds under management of £381 billion at 31 December 2008.
- In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through the RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.
- Aviva's UK general insurance business has a market share of around 13%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.
- Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.
- The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.
- For broadcast-standard video, please visit www.aviva.com/media/b-roll-library/.
* based on gross worldwide premiums at 31 December 2008