Delta Lloyd launches its multimedia campaign "This is now" today. With this campaign, Delta Lloyd wants to send out a positive signal in this time of crisis. For Delta Lloyd the glass is not half empty, but half full.
- Launch of new campaign "This is now"
Delta Lloyd launches its multimedia campaign "This is now" today. With this campaign, Delta Lloyd wants to send out a positive signal in this time of crisis. For Delta Lloyd the glass is not half empty, but half full.
The media has been full of doom and gloom. Delta Lloyd wants to break through this. Right now. The time is right, because the need for optimism is increasing and the first positive reports are there. After all the recent pessimism it is high time we had an optimistic outlook.
Niek Hoek, chairman of the board of directors of the Delta Lloyd Group, says: "We have too much of a tendency to talk ourselves into the crisis. You can also focus on the opportunities for the future and the recovery that inevitably follows every crisis. That is the message of this campaign."
The campaign was launched today with billboards and banners. Other resources will follow shortly.
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Further informations:
Eliza de Waard
Telephone: (+31) 20 594 44 88