On Saturday 24 November 2007, the Antena 1 television channel, in collaboration with Antena 2, 3, 4, Euforia TV and the "Mereu Aproape" ("Always Near") Foundation, organised a Teledon event in support of the "Maria Sklodowska Curie" (formerly Budimex) Children's Emergency Hospital.
On Saturday 24 November 2007, the Antena 1 television channel, in collaboration with Antena 2, 3, 4, Euforia TV and the "Mereu Aproape" ("Always Near") Foundation, organised a Teledon event in support of the "Maria Sklodowska Curie" (formerly Budimex) Children's Emergency Hospital. It was a special broadcast, which aimed to bring to the attention of the viewing public the extreme situations endured by children with health problems, as well as to highlight the efforts of doctors at the Children's Emergency Hospital who have fought hard, in utterly inauspicious circumstances, to save them. The stories of children whose lives were saved were presented live on air by the young patients and their families. It was a "marathon broadcast", lasting nearly four hours and presented by Mihaela Rădulescu accompanied by stars of the Antena channels.
By the end of the telethon €612,000 had been raised. This amount is the result of thousands of SMS text messages sent by Antena 1 viewers who were touched by the dramatic stories of the sick children, but also the result of direct donations made by various companies and individuals.
Aviva was the first company to respond positively to the call put out by the organisers, donating €10,000 during the course of the broadcast in order to provide the hospital with the very latest medical equipment. However, the donation is not limited to this amount. In addition, the company will donate 1 RON for every customer who signs up for a private pension with Aviva between 24 November and 8 December 2007. The cheque will be handed over during the "Duminica în familie" programme, on 9 December 2007.
Thus, each Romanian who chooses a private pension with Aviva in that timeframe is contributing indirectly to increasing the donation to the Children's Emergency Hospital.
"I'm delighted that Aviva has once again had the opportunity to involve itself in the community in which it operates. I believe that it's perfectly normal to help those in need, especially when their lives depend on something which can be bought, and the whole thing depends on a concerted financial push. I hope that on 9 December we can top up this amount with a similar or even larger one, because practically every Romanian can contribute to increasing this amount by choosing Aviva as the administrator of their private pension," stated Shah Rouf, CEO, Aviva Romania.
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For further information:
Giliola Ignat - Marketing Manager / Advertising & PR
Telephone: 203 83 73
E-mail: giliola.ignat@aviva.ro
Note for editors:
About the Aviva group
Aviva is the oldest insurance group in the world and the largest in Great Britain, dating back to 1696. Today, Aviva has 59,000 employees and 40 million customers in 27 countries across the world.
Aviva is the market leader for pensions and life insurance in Europe. Aviva has revenue from insurance premiums and investments totalling €61 billion and administers over €535 billion's worth of funds.
Aviva Romania
Aviva Romania includes three companies: Aviva Life Insurance, Aviva Administration Company for a Private Pension Fund, Certinvest (purchased on 13 September 2007).
About Aviva Life Insurance and Aviva Administration Company for a Private Pensions Fund
Aviva began operating as a provider of life insurance in Romania in 2000 and currently insures over 430,000 Romanians.
On 26 July 2007, Aviva received approval from the Oversight Committee for the System of Private Pensions to set up a company to administer private pensions (Aviva Administration Company for a Private Pension Fund SA), and on 25 August received authorisation to administer its mandatory pension fund - Pensia Viva.
About Certinvest
Certinvest currently administers €24 million in four mutual funds, each of them based around a different type of investment: Intercapital - a shares fund, Capital Plus - a balanced fund, Orizont - a fixed-income (bonds) fund and Tezaur, a capital market fund. Certinvest also administers individual investment accounts for high-earning customers.