Aviva announces Asia Pacific executive changes

Aviva, the savings, investments and insurance company, will make changes to its Asia Pacific executive team, following the company's recent announcement that it will grow its long-term savings new business sales in the Asia Pacific region by an average of at least 20% a year over the next three years.

Aviva, the savings, investments and insurance company, will make changes to its Asia Pacific executive team, following the company's recent announcement that it will grow its long-term savings new business sales in the Asia Pacific region by an average of at least 20% a year over the next three years.

  • Keith Perkins, currently chief executive officer, Aviva Singapore, Hong Kong and the Middle East, will become business development director for the Asia Pacific region. Perkins has been based in Singapore since 2001, since then Aviva has become the fastest growing insurer in Hong Kong and one of the leading insurers in Singapore.
  • Perkins succeeds Charles Anderson who will be pursuing his career outside the Aviva group.
  • Shaun Meadows, currently marketing director of Aviva's general insurance business in the UK, will become chief executive officer of Aviva's businesses in Singapore, Hong Kong and the Middle East. His appointment is subject to regulatory approval.

Both new appointments will take effect from 1 January 2008.

Aviva has had a presence in Asia since 2001 and now operates in nine markets - China, India, Sri Lanka, Singapore, Malaysia, Hong Kong, Taiwan, Australia and the Middle East. It sells long-term savings products and services through a multi-distribution network which includes a direct sales force, insurance brokers and bancassurance channels.

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Enquiries:

Media
Sue Winston, head of group media relations
+44 (0)20 7662 8221

Vanessa Rhodes, group media relations manager
+44 (0)20 7662 2482

Analysts
Charles Barrows, investor relations director
+44 (0)20 7662 8115

Notes to editors:

  • Aviva is the leading provider of life and pensions to Europe with substantial positions in other markets around the world, making it the world's fifth largest insurance group based on gross worldwide premiums at 31 December 2006.
  • Aviva's principal business activities are long-term savings, fund management and general insurance, with worldwide total sales of £41.5 billion and assets under management of £364 billion at 31 December 2006.
  • The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.