Aviva Life Insurance today announced the launch of its operations in Guwahati, Assam. Aviva’s twelfth branch in the country in Guwahati will service the entire state of Assam and the North East region. The Guwahati office will have 51 employees.
Aviva Life Insurance today announced the launch of its operations in Guwahati, Assam. Aviva’s twelfth branch in the country in Guwahati will service the entire state of Assam and the North East region. The Guwahati office will have 51 employees.
Earlier this month Aviva opened branches in Ahmedabad, and Jaipur adding to its existing branches in Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad, Chennai, Lucknow, Kolkata, and Pune.
Aviva Life Insurance will make available a full range of transparent, flexible and value for money savings and protection products to its customers in Assam. These include whole life (LifeLong), endowment (LifeSaver), single premium (LifeBond), regular savings personal pension plan (PensionPlus) and a term insurance with premium back plan (SecureLife).
Speaking on the occasion, Stuart Purdy, Managing Director, Aviva Life Insurance, said: “The east is an important market for Aviva and our presence in Guwahati will strengthen our presence in the region and allow us to serve the neighbouring states. We are very pleased with the response that we have got from the east within the first nine months of business. The Guwahati branch will open new avenues in the north east market for Aviva and will also support our office in Kolkata.”
Aviva has introduced new and innovative selling strategies in the Indian market. In line with its objectives of being a market leader, Aviva has introduced a proprietary need based selling tool, Financial Health Check (FHC), to the Indian market. The FHC is a key part of Aviva’s selling strategy. The need-based approach followed by Aviva Life Insurance gives customers an overview of their financial needs based on their life stage and individual requirements and offers customised solutions best suited to individual customers. This tool has proved to be extremely useful to Aviva customers across the country in enabling them to make a decision on a product best suited to them.
According to Shoumitro Roye, Director, Direct Sales Force, Aviva Life Insurance: “Guwahati, is the centre of all the trade activities in the north east which makes it an important insurance market. With our world class customer service and need based selling approach we hope to capture substantial market share in the region in the coming months."
Aviva Life Insurance is a leading bancassurer in the country and has partnered with Canara Bank, The Lakshmi Vilas Bank, ABN AMRO Bank and American Express Bank to distribute its products. Aviva’s bancassurance tie-ups give Aviva access to over 2600 bank branches serving over 28 million customers across India.
For further information, please contact:
Vivek Khanna
Aviva Life Insurance Company India Pvt. Ltd
Tel: 91124 2804141 ext: 5406
e-mail: vivek.khanna@avivaindia.com
Abhishek Mahapatra
IPAN
Tel: 011-2332 6200
e-mail:abhishek@ipan.com