Kill complexity

Outstanding, cost-effective customer service. Simple.

Insurance can be complicated. Complexity gets in the way of doing the right thing for our customers. Complexity is inefficient. We want to kill complexity so we can best look after our customers and improve business performance.

I hadn’t told anybody at all about the policy. Not even my husband knew anything about it.

“I didn’t ever think I would have cancer. You just don’t know what’s around the corner. The whole claims process from the day I first contacted Aviva through until the money was actually in my bank account was literally one month. Which I thought was really exceptional.” - Chris Wall, our customer.

“It was a long day and a difficult day with lots of raw emotion.

I just had a letter which asked me to go to an oncology appointment in a couple of weeks' time.

The surgery petrified me because I’d had surgery back in 2008 that had gone wrong.

When I took out the policy, I was the main breadwinner and I was sort of very conscious that if something went wrong health-wise we would not be able to afford to pay the mortgage.”

Watch Chris’s story: 

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