Stronger together

We believe everyone at Aviva should be able to be themselves.

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Our commitments

Creating a diverse, inclusive organisation is a fundamental part of living up to our purpose of being with you today, for a better tomorrow. It means being there for all our people, serving all our customers well, and helping to contribute to fairer, more equal communities.

We are determined to keep challenging ourselves to do more to build a workplace – and society – that works for all. 

Aviva Communities

Aviva Communities are our employee groups. They help ensure all our people have an equal voice and provide a global support network to strengthen our inclusion efforts across the business. 

Women in leadership

We are signatories of both the Women in Finance Charter and the 30% club and have set ourselves the target of increasing the number of women in leadership roles* to 40% by 2024.

To date we have:

  • Increased female leadership to 32%, up from 28% in 2015 – and remain on track to meet our 2024 targets
  • Ranked in the Sunday Times top 50 Employers for women
  • Listed in the LinkedIn Top 25 Employers, “where people want to work”

*Defined as Head of and above.

Gender Pay Report

We recognise that accountability and transparency are key to progression. Our latest Gender Pay Report highlights our current performance and sets out the steps we are taking to improve the recruitment, retention and progression of our female employees.

Developing the next generations of female leaders

Find out more about our gender pay gap and what we’re doing to address it. We continue to strengthen our focus on improving gender balance to accelerate the change we need to see.

Supporting ethnic minorities

We are focused on attracting, promoting and retaining more ethnic minority employees – across all levels of the business. 

We are signatories of the Race at Work charter and have introduced a number of initiatives to support its five focus areas – from enabling career progression to capturing ethnicity data. 

Leadership and development programmes

Working with the Diversity Practice, we have developed a bespoke ethnic minority leadership programme in the UK. 

Launched in January 2020, 18 employees completed the first programme. In addition, line managers have received guidance on how to help these employees continue to develop their leadership skills.

Across our London, Norwich and Sheffield offices, we have also set up our Origins intern programme, supporting younger generations from minority backgrounds kick-start their career in financial services.

Since 2018, over 90 interns have completed the programme, many returning to our graduate programmes. 

Black Lives Matter

We are committed to being a diverse and inclusive organisation but we recognise that we haven’t done enough, and we are still on a journey to reach that goal. 

Diversity data gathering

Gathering diversity insights from our employees helps us to provide support to those from minority backgrounds and learn how, where and when we need to intervene.

As at October 2021, 70% of our people opted to complete diversity data.

Progressive partnerships

In addition to our charter signatories, we are working in partnership with a number of different organisations to drive positive change and help raise awareness around diversity and inclusion:

Business Disability Forum

The Business Disability Forum exists to remove barriers in business structures and Government that prevent disabled people from thriving and contributing in this way and to transform the life chances of disabled people, working through and with business to create a disability-smart world.

Business in the Community

We have a long-standing relationship with BitC, using their research and knowledge about inclusion to improve our own understanding of these issues.

Career Ready

A national charity at the heart of a network of employers and educators helping young people kickstart their futures.


CBI are a not-for-profit membership organisation that speaks on behalf of 190,000 businesses. As a voice for UK business, they campaign for the changes that deliver prosperity for all.

Dive In

Aviva is one of the global sponsors for the ‘Dive in Festival’, a global diversity & inclusion insurance festival, covering all diversity characteristics.

Since it was first founded in 2015, the festival has grown from London to 33 countries worldwide. 


iCAN is a multicultural insurance network driving change across the industry.


We work with Involve+++, as experts on inclusion, on a number of mentoring and leadership initiatives at all levels. 

Pensions Management Institute

The Pensions Management Institute (PMI) is the UK's largest and most recognisable professional body for pensions professionals.

Social Mobility Foundation

The Social Mobility Foundation (SMF) is a charity which aims to make a practical improvement in social mobility for young people.


We work closely with Stonewall to ensure our policies, practices and culture support our LGBT community. Our progress to date has seen us recognised inside the top 50 of the Stonewall Employer Index. 

The Diversity Practice

The Diversity Practice is an international award-winning diversity-led management consultancy that specialises in delivering inclusion through leadership, organisational development and executive coaching.

The Valuable 500

The Valuable 500 is the global CEO community revolutionising disability inclusion through business leadership and opportunity.

The Women of the Future Awards

The Women of the Future Awards are the platform for successful young women in Britain. The awards continue to unearth and recognise the inspirational stars of tomorrow across diverse sectors.


Boosting social mobility by supporting students from less-advantaged backgrounds to secure top jobs.

Women in Finance Charter

Women in Finance Charter is a pledge for gender balance across financial services. This is a commitment by HM Treasury and signatory firms to work together to build a more balanced and fair industry.

Tracking our progress

Our Global Inclusion Council monitors progress on our commitments. Our CEO is chair and all other members of the Executive Committee are involved in our inclusion Communities.