Taking social action

Creating a more sustainable world takes Social Action.

Aviva has been caring for its customers and helping strengthen the communities we live and work in for over 325 years.

From helping people prepare for retirement to being there when they face financial and health shocks.

From supporting local businesses to investing in infrastructure.

As one of the UK’s leading financial services businesses, we have a unique role to play.

We’re focusing our efforts to transform the places we know and love.

And we’re proud to be Business in the Community’s first National Place Partner, sharing their ambition of supporting 50 Places across the UK by 2032, starting in York, Sheffield, Norwich, Bristol, Eastleigh & Perth. Working with council leaders, businesses and community groups to come together on key place priorities.

Since 2015 we’ve contributed over £20m to over 9,000 UK local change makers through Aviva’s UK community funding.

In 2026 we set new Social Action ambitions.

We aim to support 2,000 charities, social enterprises and community partners with increased capacity to serve the community from 2026 to 2030.

We also aim to help 100,000 people with improved financial resilience from 2026 to 2030.

We’ve spent over 300,000 hours on volunteering between 2020 to mid-2025 and have set the ambition to do 600,000 hours from 2026 to 2030.

We’re focused on strengthening financial resilience, investing in housing and infrastructure and improving employability prospects.

We’re strengthening financial resilience.

We know that nearly 40% of Aviva’s customers could have characteristics of vulnerability. So we use our expertise and work with partners to provide the care that’s needed. Aviva partners with experts to transform the lives of some of the UK’s most financially vulnerable people.

As part of our Social Action work, The Aviva Foundation funds pioneering organisations like Talking Money.

Nicky Cleverly, Money Advice Caseworker, Talking Money: One of the biggest challenges for us now is that we are seeing people, whose wages don’t even cover their basic day to day living costs, with no real obvious solution in sight.

Nick Leaman, Benefits Caseworker, Talking Money: As a result of the funding, it’s helping us to work with clients for longer, so that we don’t just solve their immediate crisis. We help them to find the solution and stick with them after that crisis is gone.

Voiceover: We’re investing in housing and infrastructure. We’ve invested over £13 billion in UK infrastructure since 2020, including urban regeneration and social housing projects, supporting the green transition and helping create more skilled jobs.

We’re improving employability prospects. We’re working with schools, partners and local authorities across the UK - supporting young people via employability programmes. We’re providing business encounters and meaningful experiences of work for young people at risk of becoming not in education, employment or training. Our Inclusive Recruitment Pilot with Sheffield College has enabled young people from deprived backgrounds to join Aviva. We have taken learnings from this pilot into the recruitment practices across the organisation.

We’re helping the UK get ready, not just for the challenges we face but for the opportunities we share.

It’s our products and services, our investments and influence.

Its rolling up our sleeves and working together to transform the places we love.

It takes all of us.

It takes Aviva.

Find out more in the Sustainability section of Aviva’s 2025 Annual Report and Accounts at aviva.com/sustainability/reporting