UK: One in ten adults uses a piggy bank to save for retirement

• Four in 10 UK adults say they are not saving for their retirement
• Almost half are saving for retirement in cash forms 
• Holidays and rainy days are the top reasons for saving in general
• Almost half of UK adults are saving on a monthly basis

One in 10 UK adults is using a piggy bank to save for their retirement, according to new research from Aviva.

A delve into the nation’s savings habits shows that while UK adults mostly class themselves as savers (56%) rather than spenders (44%), there are some interesting insights when it comes to where people stash their hard-earned cash.

This is particularly true when it comes to retirement. While an employer pension is the most popular vehicle used to save for retirement - the choice of 29% of respondents - this is closely followed by cash ISAs (20%) and standard bank / building society accounts (18%).

Incredibly, almost one in 10 UK adults (8%) actually keep some of their retirement savings as cash, using a piggy bank or similar. A further 7% say they are investing in property for their retirement – rising to 11% in the 35-44 age group – and 2% are investing in the likes of art and antiques to secure an income in their later years.

The research, which has been carried out to support Aviva’s new consumer platform, also suggests that four in 10 UK adults (40%) are not saving for their retirement at all. Unsurprisingly, this peaks amongst those aged 18-24 (58%) and those over 65 (55%), but between ages 25-64, a worrying one in three say they are not saving for retirement at all.

Where are UK adults investing for their retirement?

1. Employer pension (29%)
2. Cash ISA (20%)
3. Bank / building society account (18%)
4. Private pension (15%)
5. Cash savings e.g. piggy bank (8%)
6. Stocks and shares ISA (7%)
7. Property (7%)
8. Stocks and shares (non ISA) (6%)
9. Premium bonds (6%)
10. Antiques, artwork etc (2%)

When it comes to saving more generally, bank and building society savings accounts are the most popular places to save, with two thirds of the nation (66%) using them. Cash ISAs are a preferred option for nearly half of UK adults (46%) but a third (32%) are shunning potential interest gains by keeping some savings in a piggy bank.

What are we saving for?

Almost half of the nation’s adults (45%) say that they save on a monthly basis, with one in three (32%) saying they have a specific purpose in mind for their savings. Holidays and rainy day funds are the most popular reasons for saving across all age groups, but purposes vary according to life stage:

	All respondents	Aged 18-24	Aged 25-34	Aged 35-44	Aged 45-54	Aged 55-64	Aged 65+
Most popular reason for saving	Holiday / travel plans (38%)	Holiday / travel plans (41%)	House deposit (35%)	Rainy day fund (39%)	Rainy day fund (43%)	Rainy day fund (50%)	Holiday / travel plans (46%)
Second most popular reason	Rainy day fund (38%)	House deposit for self (35%)	Holiday / travel plans (35%)	Holiday / travel plans (32%)	Retirement (pension) (41%)	Holiday / travel plans (37%)	Rainy day fund (46%)
Third most popular reason	Retirement (pension) (24%)	Car / motorbike (20%)	Rainy day fund (34%)	Retirement (pension) (32%)	Holiday / travel plans (35%)	Retirement (32%)	Home improvements (24%)
Fourth most popular reason	Home improvements (19%)	Wedding (20%)	Retirement (pension) (24%)	Home improvements (19%)	My retirement (non-pension) (23%)	Retirement (non-pension) (27%)	Retirement (pension) (11%)
Fifth most popular reason	Retirement (non-pension) (16%)	Technology e.g. phone, tablet (17%)	Home improvements (19%)	Retirement (non-pension) (19%)	Home improvements (16%)	Home improvements (24%)	Retirement (non-pension) (10%)

People aged 18-24 are most likely to be saving for travel plans (41%) or a house deposit (35%), while those aged 45-54 are more focused on saving into a pension (41%) and building a rainy day fund (43%).

Rodney Prezeau, consumer platform managing director for Aviva says: “It’s fantastic to see that so many people have got into the habit of saving. However, it’s worrying that many who are investing for the long term seem to be putting their cash into vehicles which are generally more suited to shorter term savings.

“To put this in context, £100 invested 20 years ago in a 90-day notice savings account would be worth £188 today, but would only buy £74 worth of goods in 1995 terms. In other words, by investing in a deposit account over the last 20 years, someone’s spending power has fallen by more than a quarter. But if £100 had been invested instead in the FTSE All Share*, this would have generated £371 in 2015 which would have spending power of £146 in 1995 money. This illustrates how, over the long term, investing in shares can help money to keep pace with - and even beat - inflation.

“Cash ISAs certainly have their place, but we’d encourage consumers to look at long term benefits if they are planning to save for many years or even decades, for example if they’re putting money away for retirement or for children’s university fees. A stocks and shares ISA with its tax advantages is one of the ways people can save if they have a long term goal in mind and don’t need instant access to their savings.”

Aviva’s direct-to-consumer online platform is available to customers who want to self-manage their investments, particularly as they plan for their retirement. The initial product range includes investment account, ISA, and SIPP, with access to more than 2,000 funds, plus income drawdown functionality.

To find out more about the Aviva consumer platform visit: www.aviva.co.uk/savings-and-retirement.

- Ends -

If you are a journalist and would like further information, please contact: Aviva Press Office : Sarah Poulter : 01904 452828 : mobile 07800 691569 : email: sarah.poulter@aviva.com

Notes to editors:

Survey carried out by ICM Research in September 2015, interviewing 2,000 adults aged 18-65 across the UK.

* Assumptions and sources:
• £100 invested in FTSE All Share with dividend income reinvested. Source: Lipper
• Period analysed 30th September 1995 to 30th September 2015
• 90-day notice account rates source = MoneyFacts
• Assumes no tax deducted i.e. non-taxpayer
• Inflation = retail price index (RPI) Source: Office for National Statistics

About Aviva:

• Aviva provides life insurance, general insurance, health insurance and asset management to 34 (a) million customers, across 16 markets worldwide
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(a) Before the deduction of overlapping customers.