Aviva Foundation

Using unclaimed shareholder assets for public benefit.

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The Aviva Foundation was set up in 2018 to support organisations that take an innovative, strategic and evidenced-based approach to positively impact the lives of low-income, underserved or at-risk groups.

We are funded through Aviva’s dormant assets from the shareholder registry, and donations from the Aviva business.

Since inception, we have committed £8 million in grants, making a positive impact for Aviva’s customers, communities and climate.

What we fund

The Aviva Foundation funds non-profit and social enterprises that increase financial capability and inclusion, strengthen community resilience, and drive climate action. Our three impact areas reflect Aviva’s goal to lead the way in delivering a resilient Britain and amplify Aviva’s commitment as a responsible company.

In 2022, we prioritised working with partners delivering innovative and impactful initiatives focussing on financial capability and inclusion. This is in recognition of the impact of the cost-of-living crisis, and the need to tackle the protection and pensions gap so that everyone is able to access insurance and save for retirement. This involves supporting communities to prepare for and prevent future financial shocks, and be able to respond and recover when shocks occur.

Our partners use a range of solutions, including – direct services, campaigning and advocacy, research, and/or innovation - that focus on system transformation in the following three areas:

Climate action:

Support the global transition to a Net Zero economy by 2040, including: empowering communities, customers and investors to be better informed and take action to drive savings and investments to align to Net Zero by 2040; and helping communities prepare for and protect against the impacts of climate change (e.g. flooding).

Financial capability and inclusion:

Improve financial resilience through building understanding, removing barriers and transforming behaviour to tackle the long-term savings, pensions and insurance gap.

Strengthen financial inclusion and capabilities, helping people become more resilient to financial shocks, and enabling them to take greater control of their financial future.

Community resilience:

Build community resilience by supporting and empowering to communities to prevent, prepare, respond to, and recover from, challenges. For example: supporting health and wellbeing through the COVID-19 pandemic, or helping SME’s in order to aid employment and economic recovery and wellbeing. 

Who we fund

We fund non-profit and social enterprises that deliver public benefit outcomes focused on underserved, at risk or low-income groups.

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Where we fund

We support initiatives delivering outcomes in the UK. We support international initiatives only when it is strategic (eg to help us tackle wider systemic change).

How we work

The Aviva Foundation is administered by Charities Trust under charity registration number 327489.

We receive applications through recommendations from Aviva’s teams, reaching out directly to charities and social enterprises and direct enquiries. 

The Foundation Management Board reviews and makes decisions on funding applications. They hold meetings quarterly.

The Aviva Foundation Management Board comprises:

  • Kirstine Kirsty Cooper (chair), Aviva Group General Counsel and Company Secretary
  • Andrew Reid, Aviva Financial Communications & Media Relations Director
  • Julian Baddeley, Deputy Company Secretary of Aviva’s Company Secretariat
  • Jonathan Marsh, Managing Director - Partnerships & Transformation – Personal Lines, Aviva
  • David Schofield, Aviva Group Head of Corporate ResponsibilitySustainability Director
  • Jude Brooks, Aviva UK Head of Corporate Responsibility
  • Linda Minnis, Chief Executive Officer, Charities Trust

Funded projects

Some of the projects funded so far include:

Climate action:

  • Mapping the gaps: delivering effective post-flood support: the Flood Innovation Centre at the University of Hull is running a pilot project in the Humber Region to identify gaps in the provision of post-flood support. The researchers will host workshops with key stakeholders and communities to feed into development of a roadmap to effective recovery after major flood events. The intention is that this will improve collaboration between agencies and help flood affected people build back better. Find out more from the University of Hull's website.
Financial Capability and Inclusion:
  • Financially Resilient Communities: this project, run by a consortium formed of St. Paul’s Advice Centre, Talking Money and Advice UK, is using a ‘systems-thinking’ approach (in partnership with Aviva’s volunteer experts in this area) to help understand how current financial advice services operate and how they can be transformed to positively impact the financial well-being of low-income communities.
  • Supporting financial education of the next generation: working with Young Money, this project will develop and pilot an innovative digital resource that empowers teachers to help students aged 17-18 better understand the impact of investments and long-term savings on their finances through interactive simulations.
  • Transforming industry responses to victim-survivors of economic abuse: we are funding SEA to create a step change in service provision across the financial sector by developing industry and policy recommendations, based on good practice, so that customers made vulnerable by economic abuse are able to access support to achieve financial inclusion and economic safety. 

Community Resilience:

  • Accessing Experience Programme: working with Business in the Community, this programme aims to reduce employment barriers faced by the over 50s at risk of poverty. It provides job placement opportunities, mid-life MOT support and campaign for age friendly employment. Find out more
  • First Responders and First Workers Programme: working with the 87% Foundation, this project provides access to free tailored mental health support for first responders. This includes NHS staff and urgent care teams. The app and mental fitness platform help individuals measure, understand and improve their mental wellbeing. It also helps build their resilience by providing programmes and personalised reports using insights from data science. 
  • British Red Cross: as part of Aviva’s response to coronavirus, the Aviva Foundation has contributed to Aviva’s donation to the British Red Cross to set up a hardship fund providing financial support to people struggling as a result of Covid19. In 2020, more than 6,000 people have been supported and £1.4m distributed.


We are interested in hearing from organisations working with or developing innovative approaches in the areas where we want to deliver impact.

Please contact: with a short description of your organisation and area of expertise (max. 1,000 words). Please note that due to the number of enquiries we receive, we may be unable to reply individually to messages.