Aviva Foundation

Using unclaimed shareholder assets for public benefit.

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The Aviva Foundation, administered by Charities Trust under charity registration number 327489, was established to enable Aviva to make good use of its assets, for the public benefit, aligned to Aviva’s sustainability ambition, values and expertise. The Foundation is funded by Aviva’s dormant assets from the shareholder registry and donations from the Aviva business.

Since its set up at the end of 2018, the Aviva Foundation has committed more than £7 million in grants, supporting organisations in the UK and internationally, making a positive impact for Aviva’s customers, communities and climate.

What we fund

The Foundation funds projects that take an innovative, strategic and evidenced-based approach to positively impact the lives of low-income, underserved or at-risk groups. These projects use a range of solutions: direct services, campaign and advocacy, research, and/or innovation in the following three areas:

  • Climate Action: to support the global transition to a Net Zero economy by 2040 by: 
    • empowering customers and investors to be better informed and take action to drive savings and investments to align to Net Zero by 2040
    • helping communities prepare for and protect against the impacts of climate change (eg flooding). 
  • Financial capability and inclusion: to close the protection and income in retirement gap by increasing access to effective information, promoting behaviour change, and providing affordable products and services.
  • Community Resilience: to increase people’s resilience by:
    • supporting health and wellbeing through the pandemic (eg mental health)
    • supporting SMEs to aid employment and economic recovery, wellbeing and deal with climate risks. 

Who we fund

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We fund non-profit and social enterprises that deliver public benefit outcomes focused on underserved, at risk or low-income groups.

Where we fund

We support initiatives delivering outcomes in the UK. We support international initiatives only when it is strategic (eg to help us tackle wider systemic change).

How we work

We receive funding applications and proposals through recommendations from Aviva’s teams and by reaching out directly to charities and social enterprises.

The Foundation Management Board reviews and makes decisions on funding applications. They hold meetings quarterly.

The Aviva Foundation Management Board comprises:

  • Kirstine Cooper (chair), Aviva Group General Counsel and Company Secretary
  • Andrew Reid, Aviva Financial Communications & Media Relations Director
  • Julian Baddeley, Deputy Company Secretary of Aviva’s Company Secretariat
  • David Schofield, Aviva Group Head of Corporate Responsibility
  • Jude Brooks, Aviva UK Head of Corporate Responsibility
  • Linda Minnis, Chief Executive Officer, Charities Trust

Funded projects

Some of the projects funded so far include:

Climate action:

  • Mapping the gaps: delivering effective post-flood support: the Flood Innovation Centre at the University of Hull is running a pilot project in the Humber Region to identify gaps in the provision of post-flood support. The researchers will host workshops with key stakeholders and communities to feed into development of a roadmap to effective recovery after major flood events. The intention is that this will improve collaboration between agencies and help flood affected people build back better. Find out more from the University of Hull's website.
Financial Capability and Inclusion:
  • Financially Resilient Communities: this project, run by a consortium formed of St. Paul’s Advice Centre, Talking Money and Advice UK, is using a ‘systems-thinking’ approach (in partnership with Aviva’s volunteer experts in this area) to help understand how current financial advice services operate and how they can be transformed to positively impact the financial well-being of low-income communities.
  • Supporting financial education of the next generation: working with Young Money, this project will develop and pilot an innovative digital resource that empowers teachers to help students aged 17-18 better understand the impact of investments and long-term savings on their finances through interactive simulations.
  • Transforming industry responses to victim-survivors of economic abuse: we are funding SEA to create a step change in service provision across the financial sector by developing industry and policy recommendations, based on good practice, so that customers made vulnerable by economic abuse are able to access support to achieve financial inclusion and economic safety. 

Community Resilience

  • Accessing Experience Programme: working with Business in the Community, this programme aims to reduce employment barriers faced by the over 50s at risk of poverty. It provides job placement opportunities, mid-life MOT support and campaign for age friendly employment. Find out more
  • First Responders and First Workers Programme: working with the 87% Foundation, this project provides access to free tailored mental health support for first responders. This includes NHS staff and urgent care teams. The app and mental fitness platform help individuals measure, understand and improve their mental wellbeing. It also helps build their resilience by providing programmes and personalised reports using insights from data science. 
  • British Red Cross: as part of Aviva’s response to coronavirus, the Aviva Foundation has contributed to Aviva’s donation to the British Red Cross to set up a hardship fund providing financial support to people struggling as a result of Covid19. In 2020, more than 6,000 people have been supported and £1.4m distributed.


We are interested in hearing from organisations working with or developing innovative approaches in the areas where we want to deliver impact.

Please contact: with a short description of your organisation and area of expertise (max. 1,000 words). Please note that due to the number of enquiries we receive, we may be unable to reply individually to messages.

The Aviva Foundation doesn’t currently accept unsolicited funding requests.

You might also be interested in the UK Aviva Community Fund, through which Aviva celebrates and supports small charities doing great work in communities across the country: