Our communities

British Red Cross partnership

We’ve worked with the British Red Cross since 2016 to help communities become safer and stronger in times of uncertainty and crisis.

Many of the big issues we face can only be properly tackled together. That’s why, since 2016, Aviva and the British Red Cross (BRC) have created a strong strategic partnership to build more resilient global communities. Over the last five years, our partnership has brought benefits to our organisations, our customers and the global communities we support.

Find out more about our work together since 2016:

Please enable your browser JavaScript to view the video

You can also read further examples of our partnership activity below.

We’ll continue to work together into 2022 to help communities in the UK bounce back from the impacts of Covid-19 and be ready for future emergencies by:

  • Supporting the promotion of free, quality education through online resources, printed packs and engaging workshops to boost people’s wellbeing.
  • Improving the recovery and resilience of front-line responders through one-to-one support, workshops and establishing peer networks.
  • Joining the Disaster Relief Alliance to help communities prepare for, respond to and recover from disasters.

Supporting the British Red Cross coronavirus response

British Red Cross staff and volunteers respond to an emergency every four hours, on average, in the UK – and the coronavirus outbreak is no exception. 

During this unprecedented crisis we all needed to act fast - and act together - to look after each other. That’s why we’ strengthened our partnership with the British Red Cross. Since 2016 we’ve seen first-hand the incredible work they do to help communities here in the UK and around the world. This new funding has helped get vital support to the people who needed it most during the coronavirus pandemic.

During 2020, we knew we needed to come together more than ever before to support communities through this uncertain time.

Thats why Aviva and the Aviva Foundation* donated an additional £10 million to the British Red Cross to accelerate their response, reaching more people – and quickly – and ensuring those made most vulnerable by the coronavirus outbreak got the right support at the right time.

This additional investment was one of the biggest single corporate donations ever received by the British Red Cross.

Some of the funds have been used to establish a Hardship Fund, which provided support to individuals who were already financially at risk before the coronavirus outbreak, and whose financial situation has deteriorated as a result. Working in partnership with government and volunteer partners, the British Red Cross identified those eligible for the fund - which played a vital role in bridging the gap for those not receiving government support, enabling them to meet their essential living costs.

Additionally, in the UK the donation has enabled the British Red Cross to continue to support those most vulnerable who were shielding at home and coming out of hospital, ensuring they were safe and working with hospitals to ease the pressure. It also expanded our existing support for the British Red Cross community reserve volunteer (CRV) programme – something that's more important than ever. 

Outside of the UK, funds were used to support the most urgent and impactful activity across the global Red Cross movement, with the support of Aviva teams in these locations.

*The Aviva Foundation is administered by Charities Trust under charity registration number 327489.

The Aviva Global Mapathon

Each year, disasters around the world kill nearly 100,000 and affect or displace 200 million people. Many of the places where these disasters occur are literally 'missing' from any map. Without maps, first responders lack the information to make critical decisions regarding relief efforts.

The Missing Maps project seeks to fill in the gaps in our maps, with the help of a global network of volunteers – including our people.

Since 2016, 2500 of our people across 12 countries have volunteered for the Aviva Global Mapathon. In 2020, despite no face-to-face parties to bring our people together, volunteers turned up in force, with 395 people across seven markets taking part in our sixth Mapathon. Through their time and effort, 79,214 buildings were mapped in communities at risk of drought in Niger. This is the equivalent to mapping an area home to over half a million people. These maps will help the Red Cross to work alongside communities to protect their livelihoods and loved ones in the face of drought. 

Mapathon were just one of the ways we’ve worked with the Red Cross.

  • We shared our skills and expertise to find new ways to help people prepare for and respond to disasters.
  • We gave our people opportunities and time to access all sorts of volunteering opportunities.
  • We match-funded our people’s donations during large-scale emergencies.

Together, we aimed to make sure communities are better informed, better prepared, and more resilient when the next disaster strikes.

You can read more about the successes from our partnership below.

Responding to signs of stress

Through our British Red Cross partnership, our UK claims teams were trained to spot signs of stress when customers call us to make a flood claim. Thinking about customers’ wellbeing means we can respond to how they’re feeling.

We try to help people in a way that reduces their stress. This has led to a six-point increase of Aviva's customer satisfaction score, following Red Cross psychosocial training for the service team.

Community reserve volunteers

Please enable your browser JavaScript to view the video

Together with the British Red Cross we’ve also extended what we do for our UK customers back into our communities by recruiting a national network of volunteers, ready to lend a hand when crisis hits. Since 2018, we recruited nearly 88,000 community reserve volunteers to support with emergency efforts following disasters, like flooding, and more recently to support those impacted by Covid-19.

Volunteers might help to set up rest-centres, pack emergency parcels for people forced out of their homes or prepare kit for Red Cross volunteers. Signing up with the British Red Cross only takes 5 minutes. Volunteers will be called on via text in an emergency to lend a hand. Find out more: www.at.aviva.uk/CRV