We are focused on helping to build stronger communities.

We contribute an average of 2% of our Group Adjusted Operating Profit to community investment, in addition to making asset-management investments that have positive community impact. Aviva Foundation 1 also exists and from 2023 onwards, the Foundation’s funding priorities will focus on helping people become more financially secure.

We set ourselves an ambitious goal to make 10 million people more resilient to climate, financial and health shocks between 2020 and 2025. During 2022, we improved the resilience of an estimated 2.4 million people. Since 2020 we’ve made an estimated 7.9 million people across the UK, Ireland and Canada more resilient.

In 2022 our people have delivered over 41,610 hours of volunteering.

Our goals:

  •  £10bn UK infrastructure and real estate investment by 2023
  •  >13% (and growing) UK population preparing for retirement and retiring with Aviva 2
  •  2% of annual profits invested in the community 3

We’re aiming to achieve these goals through four key areas:

  • Investments & underwriting
  • Purposeful propositions
  • People & Operations
  • Extending Impact & Voice

Our business

It takes investment

Aviva is investing £10 billion in UK infrastructure and real estate to help our economy and communities bounce back. We invest in the UK’s regions and cities to build vital and sustainable infrastructure. This investment will play a role in the creation of jobs across the country and as at 31 December 2022 we had invested £6.9 billion against our 2020 baseline.

Read more about our investments

Purposeful propositions

In our core markets - UK, Ireland and Canada - we have 18.7 million4 customers. Every one of them has their own priorities and concerns. We exist to help them protect what’s important to them and to shape their futures. We look after our customers whatever life throws at them and try to prevent some of those problems from happening in the first place.

Offering products to protect and inspire

Our products and services across the world enable our customers to be more environmentally responsible or give them easier access to the protection they need for themselves and their families. Find out more about some of our environmentally responsible products and services.

see our products and services


If money talks, what does your spending say about you?

Aviva’s responsible business approach in the UK has recently been assessed and accredited by two independent organisations, The Good Shopping Guide Ethical Company Award and The Good Business Charter.

Read the article

Taking complaints seriously

We know that we don’t always get it right and we take any complaints and feedback we receive seriously and investigate them thoroughly. Our customer service commitment is reflected in the Customer Experience Business Standard all our markets abide by.

See our policies and responses

Protecting vulnerable customers

We take our responsibility for protecting vulnerable customers’ rights seriously. In the UK, we supported the publication of the Financial Inclusion Commission report. It sets out findings from a research study and identifies ways to increase access to affordable home insurance for under-served people in the UK.

Read the report

How we protect UK customers’ personal data

We help people protect what’s important to them and save for a comfortable future. To do this, we need to use some of our customers’ personal data.

Our UK Customer Data Charter explains how we protect UK customers' personal data and the rules about how it’s shared.

Read our Data Charter

Dormant assets

Despite companies’ best efforts, millions of ‘lost pounds’ go unclaimed. We support the UK Government’s Dormant Assets Commission’s objective of financial services companies’ protecting customer’s rights by trying to find them and reuniting them with their funds.

First and foremost, this is customers’ money. However, when funds are truly dormant, we’re hoping to find ways to make better use of the money for societal good.

Read the full report

People & Operations

Aviva has been taking care of people for more than 300 years.

We live in the same streets and work in the same towns. We recognise the strength that comes from our connection to one another and are deeply invested in our communities.

As a multinational company and one of the UK’s largest companies we play an important part in the economies and societies in which we operate through the taxes we pay. In 2021/22 we were the 11th largest taxpayer in the UK5 and we pay significant amounts of tax to governments around the world. As well as paying all taxes due on our profits, we make considerable tax contributions through sales and payroll taxes. In 2022 our global tax contribution was £3.4 billion.

As well as looking after our customers, our people continue to play a vital role in community activity, fully demonstrating one of Aviva’s values: Care. Everyone is entitled to paid volunteer leave, in total our people have given 41,610 volunteering hours to help others in 2022.

Extending Impact & Voice

We recognise the importance of contributing to our communities through community investment and long-term partnerships.

Aviva and WWF

In 2021, Aviva and WWF announced a new three-year partnership which will see us taking action to create a better tomorrow.

British Red Cross

We’ve partnered with the British Red Cross since 2016 to help communities become safer and stronger in times of uncertainty and crisis.

Aviva Community Fund

Through the Aviva Community Fund in the UK, we support small causes that are taking action in the face of climate change and helping people to take control of their financial wellbeing.

Aviva Foundation

In the UK, the Aviva Foundation1 continued to invest unclaimed assets of shareholders through grants to charities and social enterprises.

1 The Aviva Foundation is administered by Charities Trust under charity registration number 327489

2 Adult population only (over 18 years)

3 Percentage of core market profit only

4 as at 31 December 2022

Based on PwC analysis of the 100 Group Total Tax Contribution Survey, December 2022.