British Red Cross partnership

Many of the big issues we face can only be properly tackled together.

So in 2016 we launched a three-year partnership with the British Red Cross to help communities around the world prepare for and respond to disasters.

The Aviva Global Mapathon

Floods, earthquakes, hurricanes. When disaster strikes, we count on the emergency services and relief organisations to come to our rescue. But what if you were invisible? If no-one knew you needed help or how to reach you? 

Every year, 100,000 people are killed by emergencies and a further 200 million people are affected or displaced as a result of these natural disasters. Many of these disasters happen in areas which aren't on the map so if we don’t know these communities exist, how can we help them?

- Julie Milnes, Head of Corporate Partnerships, British Red Cross

One major initiative we are supporting through our partnership with the Red Cross is the Missing Maps project.

1,000 of our people across 13 markets volunteered in the 2016 Aviva Global Mapathon.  They mapped 126,000 buildings and 18,000kms of road in some of the most vulnerable communities in the world. We mapped areas of Haiti just before Hurricane Matthew hit land and also areas in Malawi helping children to get vital immunisation against measles and rubella.  

Mapathon is just one of the ways we’re working with the Red Cross.

  • We’re sharing our skills and expertise to find new ways to help people prepare for and respond to disasters.
  • We're giving our people opportunities and time to access all sorts of volunteering opportunities.
  • We’re match-funding our people’s donations during large-scale emergencies.

Together, we aim to make sure communities are better informed, better prepared, and more resilient when the next disaster strikes.

You can read more about some of the successes from the first year of our partnership below and in this infographic  (PDF 1.2MB).

Caring about our customers 

When our customers talk to us, it’s often because something bad has happened. Like the people whose homes were damaged in the catastrophic floods of 2015/16. 

One customer from Carlisle told us how the flood water had risen from three inches to three feet in less than an hour. He had to grab his children, aged two and four, and run from their home, with little chance to save anything.  

The whole family was traumatized. His wife was finding it difficult to sleep, his children were not settling. He was at a loss as to how to support his family after such a dreadful shock.

We directed him to useful information on the free British Red Cross Emergency app, which we sponsor. But we wanted to do more – beyond helping him repair the physical damage to his property. 

So we asked the British Red Cross to help. We worked with them to develop training to help our people care for customers in crisis. It’s based on a psychosocial approach which is designed to support people’s wellbeing and resilience to challenges and difficulties.

Aviva customers: 

“Brilliant customer service. A feeling that you actually cared about us, which was just the support we needed at this upsetting time.”

“Roger who looked after us was wonderful, kind, considerate and really understanding. He made everything so much easier.” 

“Aviva were extremely quick to respond to us, so helpful, sympathetic and reassuring. Making a very difficult time easier to deal with.”

Prevention is protection 

The best form of protection is prevention. We can’t stop bad weather, but we can help to minimise its impact. That's why we support the free British Red Cross Emergency app. 

The app provides advice on how to deal with a range of emergencies, including advice for older people, first aid advice and recovery advice for the whole family.  It helps you keep an eye on the risks of severe weather or other emergencies affecting you and your friends and family through alerts and practical advice. It also has handy tools such as a strobe light to attract attention if you are in difficulty.  If you use an Android or Apple smartphone please download the app and encourage your family and friends to use it.