Strengthening communities

Partnerships help us do more good for more people.

In 2016, our community investment totalled £11.3 million and our community programmes helped 939,000 people and supported 1,600 projects around the world. We aim to help 5,000 local community projects by 2020.

Aviva Community Fund (ACF) 

Our online ACF invites the public to nominate and vote for inspirational projects in their local communities to win funding.

Find out more.

British Red Cross partnership

Our three-year partnership with the British Red Cross is helping communities around the world prepare for and respond to disasters.

Find out more.

Road to reform

We want to slam the brakes on fraudsters profiting from the UK’s whiplash compensation culture. These bogus claims… 

  • push up premiums for genuine customers
  • put innocent motorists at risk from ' crash for cash' scams
  • waste scarce public resources, such as ambulance, police and A&E time.

We’re campaigning tirelessly for change.  We welcome the government’s recent whiplash reforms. But they will only be successful if 'crash for cash' no longer puts innocent motorists at risk. We will pass on 100% of savings to customers. Read more in our report at

Our people making a difference

In 2016, our people raised £1.9 million and volunteered 41,700 hours of their time, making the most of our paid volunteering days and fund-matching benefits. Our aim is to deliver 200,000 hours of volunteering and help 2.5 million people between 2015 and 2020. 

Not only is this great news for our communities, but it also helps us attract and develop talented people. Our 2016 people survey shows 84% of our people believe that Aviva is a good corporate citizen. These employees are also 59% more likely to be proud to work for Aviva.

Ready When the Time Comes

 In Canada, we were the first insurer to join  the Canadian Red Cross' ‘Ready When the Time Comes’.

‘Ready When the Time Comes’ prepares our people in Canada and their broker partners to mobilise as a community-based volunteer force when large-scale disasters strike. Volunteers help in many ways: being there for people, distributing comfort kits and manning emergency shelters.

Over 310 Aviva employees and brokers are trained and ready to respond. Through this national partnership, we are able to help strengthen local communities from coast to coast. 

Singapore Big Breakfast

In Singapore, our people hosted a ‘Big Breakfast’ to support the Singapore Red Cross raise funds for children and elderly people from low-income families.

Fundraisers from 14 of our teams concocted elaborate creations such as ‘cheesy choco-toast’ and local dishes such as Char Bee Hoon.  Aviva Asia Chairman, Chris Wei, and Aviva Singapore CEO, Nishit Majmudar, made pancakes and waffles. Colleagues were invited to eat what they wanted and donate what they could.

In total, the teams made an impressive total of $24,282 (£13,660), including matched funding, with every dollar raised given to support the work of the Red Cross.

Pieta House

In Ireland, Pieta House is one of the charity partners our people voted to work with. 

Pieta House offers free counseling to people who are suicidal, people who have been bereaved by suicide and people who self harm.   We share their commitment to support these people and communities by providing financial support, and sharing our knowledge, skills and time.

Our passionate and talented people in Ireland have given over 700 volunteering hours and raised over €100,000 already. They’ve taken part in:

  • Fundraising events, such as endurance challenges and the Aviva-sponsored Pieta 100 Cycle.
  • A variety of skills sharing workshops.
  • Joint campaigning. Our General Insurance marketing team helped Pieta House build awareness of the need for donors - a real example of creating legacy.
On behalf of everyone at Pieta House I would like to thank Aviva Ireland for your wholehearted support and to emphasize just how much we value having you as our charity partner. Because of your support – and the support of people across the country - we are determined to see a world where suicide, self-harm and stigma are replaced by hope, self-care and acceptance.

Brian J. Higgins, Pieta House CEO