Economic pressures weigh heavy on UK business confidence as the risk of underinsurance rises

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  • Economic concerns top Aviva’s risk index, as net business confidence in the UK economy plummets.
  • 45% of companies reported a supply chain impact on their business; 38% have experienced significantly higher supply chain costs.
  • 58% of businesses have struggled to hire new employees, with a quarter of companies having to increase pay to attract or retain staff.
  • 63% of businesses said the cost-of-living crisis is a concern, and 29% of companies believe it will have a ‘serious’ impact on their business.
  • 57% of businesses said they would be unlikely to survive beyond a year if energy costs were to increase by between five to 10 times, unless prices come down quickly.
  • 21% of businesses have reduced, or considered reducing, their insurance cover over the last year, exposing themselves to increased financial risk.
  • 50% of UK businesses are likely to be underinsured.

Economic pressures weigh heavy on UK business confidence as the risk of underinsurance rises, Aviva research shows.

An onslaught of interconnected economic risks, from labour shortages to supply chain disruption, have pushed UK business leaders to the brink as economic concerns top the list of boardroom worries, Aviva’s third annual Risk Insights Report shows.

The report surveyed senior leaders from more than 1,200 businesses across the UK1 and lifts the lid on the most pressing risks business leaders are concerned about. These include supply chain pressures, labour shortages, the cost-of-living crisis, and energy costs. 

The report also tracks businesses’ confidence in the UK economy, which has plummeted to -50 from +5 in Aviva’s previous report.2 Despite this gloomy outlook, businesses were markedly more optimistic about their own prospects, with 49% saying they were confident about their future.

The ongoing cost-of-living crisis is weighing on businesses’ confidence. Two-thirds (63%) of business leaders said they are ‘worried’ about the impact of the cost of living on their business, while 29% said the crisis will have a ‘serious’ impact on their business.

Six of the top 10 risks business leaders are concerned about are related to the economy3. In addition to economic concerns (#1), business leaders told Aviva that labour shortages (#2), continued uncertainty over Brexit (#3), supply chain disruption (#5), interruption to business operations (#6), and market developments (#9) are also pressing.

Economic backdrop compounds latent risks of underinsurance

Amid widespread economic pressures and concerns, a fifth of UK businesses (21%) have reduced, or considered reducing, their insurance cover over the last year. However, Aviva’s estimate based on an analysis of its customer portfolio is that 50% of UK businesses are underinsured to some degree, and that 40% of policies with buildings have at least one premises suspected to be underinsured by 20%.

While businesses will understandably be monitoring expenditure, Aviva warns that cutting corners on insurance can leave them exposed to considerable risk. High inflation, supply chain disruption and labour shortages are impacting the amount businesses need to insure themselves for, as well as the duration of cover for business interruption insurance to help protect them in the event of a major loss.

Supply chain strain

Forty-five per cent of companies reported a supply chain impact on their business; 38% have experienced significantly higher supply costs as a result of systemic inflation pressures, and 59% of businesses anticipated further increases in supply chain costs over the coming year.

More than one in 10 (16%) companies have suffered total supplier failure in the last 12 months. More than half (54%) of businesses have made changes to their supply chains, from cost reviews to finding alternative suppliers due to disruption or failure.

Skills shortages and fierce competition for talent is driving a race to the top

Six in 10 (58%) companies have struggled to attract new employees and 57% have struggled to keep existing staff.

Businesses’ attempts to resolve labour and skills shortages have evolved into a ‘race for the top’ in employment benefit and recruitment costs across the UK. Over a quarter of companies said they were increasing pay to attract or retain staff (31% to attract and 25% to retain), further impacting an already-squeezed bottom line. One in eight (13%) businesses significantly increased employee benefits to attract new staff.

Energy cost pressures

Should energy costs increase by five to 10 times within 12 months, 57% of businesses believed they would be unlikely to survive beyond a year unless prices come down quickly. A fifth (19%) of small businesses reported that they would be unlikely to survive for long at all.

Many UK companies said they were taking matters into their own hands and implementing measures to reduce energy costs. Two-thirds (65%) of businesses have taken at least one action to save on energy costs. Financial pressures and ongoing uncertainty have prompted half (51%) of businesses to gain some control over their situation by implementing energy-saving initiatives; three in 10 (29%) have invested to improve energy efficiency; and a fifth (19%) have installed their own renewable energy generation capability.

Climate change not seen as top risk by businesses

One risk, however, is noticeable in its absence. Despite a year of extreme weather around the globe, climate change failed to appear in the top 10 risks table for the third year in a row. While the climate crisis may not feel as pressing a risk as the economic concerns highlighted in the report, businesses need to have a plan to reach net zero by 2050, in line with the UK’s climate ambitions.

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For the past several years, businesses have faced a series of unprecedented risks without respite.

This was perhaps best captured by Collins Dictionary, which claimed 2022’s ‘word of the year’ was ‘permacrisis’: ‘an extended period of instability and insecurity, resulting from a series of catastrophic events’.

These are not normal times. And this period of uncertainty looks set to continue, as the cost of living crisis, fuelled by global events, puts added pressure on businesses, many of which are already near breaking point.

So how should businesses respond to the economic challenges we are facing? And as they look ahead, what are their biggest concerns?

We asked more than 1,200 business leaders from around the UK those very questions for the third edition of Aviva’s Risk Insights Report. Our research highlights how businesses are still grappling with the challenges of Brexit, the pandemic and supply chain disruption, and how these have been exacerbated by current events such as the war in Ukraine and the rapid increase in inflation.

We’ve found that a host of commercial risks - from a shortage of skilled labour to supply chain disruption – underpin businesses' worries about the macro-economic outlook. In all, six of the top ten risks identified by businesses are related to the economy, with ‘economic concerns’ coming tops.

But it is the depth of businesses’ concern that is truly unprecedented. Seventy-seven percent of businesses said they are ‘worried’ about the economy. For context, in 2020 when the country was in lockdown, forty-nine percent of businesses said were ‘worried’ about the impact of Covid on their business - the top risk of that year’s report. So today’s economic worries far outstrip businesses’ Covid concerns.

While businesses will naturally be preoccupied with headline economic risks and the knock-on impacts on operations, Aviva’s Risk Insights Report reminds businesses not to take their eye off the very real, everyday risks they continue to face, as well as long-term threats such as climate change.

Despite the increasing focus on reducing the UK’s carbon emissions, our report shows that businesses are failing to plan for and prioritise climate change and environmental risks – neither of which appear in our top ten risks table. This remains a concern because tackling the climate crisis requires each of us – businesses and individuals – to play our part.

Throughout the report, Aviva’s experts provide insight on the role of risk management in helping businesses protect themselves from the risks and challenges they face today. If you think your business could benefit from further information and advice on the financial issues raised in our report, publicly available resources such as the Government's Business Support Helpline provide free, impartial advice and guidance. And at Aviva, we are responding to the current cost of living crisis in a number of ways, such as offering flexible payment terms to business customers struggling to pay their premium.

For more information and to read the report in full, please visit

Adam Winslow, CEO of Aviva UK & Ireland General Insurance, said: “During 2022 cost pressures evolved into a full-blown cost-of-living crisis across the UK economy, driven by systemic inflation, the impact of the war in Ukraine and enduring post-Brexit and post-Covid pressures. 

“While the risk profile for many companies has altered dramatically, many businesses have not taken action to ensure their insurance is relevant to how they operate today. Our review of policies, demonstrating that 50% of businesses are underinsured, is concerning.

“Businesses are all too aware of the impact of economic pressures on operations, but many may not appreciate the compounding effect of inflation or supply chain disruption in terms of insurance cover. Underinsurance within the SME community may not be new, but the threat it poses is now at a critical point.

“Businesses that have not updated their insured value in the last couple of years are likely to find the costs of rebuilding or replacing buildings and equipment has materially increased, compared with what they are covered for. This level of underinsurance can lead to unexpected and unwelcome additional costs, should the business find itself needing to claim.

“Supply chain disruption or failure may massively extend the time it would take a business to get back on its feet in the aftermath of a major incident. It is really important that companies consider this when assessing their business interruption cover, and how long it would take them to return to normal operations in the event of a significant loss such as a flood or fire.”

Aviva Risk Insights Report

Analysing the risks facing UK businesses.



1The research was carried out by YouGov on behalf of Aviva. YouGov surveyed more than 1,200 UK senior business leaders from small, mid-market and corporate businesses (as defined by their annual revenue), from nine industries: Professional & business services; manufacturing & industry; construction & real estate; arts, entertainment & leisure; technology & electronic; retail & wholesale; motor trade; charities; and the public sector. Fieldwork was conducted between 31st August – 5th October 2022. A further breakdown of this data by company size, industry sector or geography is available upon request. 

2 The Second Annual Aviva Risk Insights Report (PDF 3.9MB)

3Top 10 Risks, and how they compare to previous years


2022 position

2021 position

2020 position

Economic concerns




Shortage of skilled workforce




Impacts of Brexit




Loss of reputation and brand value




Supply Chain interruption


5th = ↓


Business Interruption


5th = ↓


Changes in legislation & regulation




Public health events


5th = ↓


Market developments – i.e. M&A




Cyber security

10th = ↓



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Erik Nelson

Motor Insurance and Compensation Culture, Fraud and Data

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