Our Cost of Living Boost offers match fundraising for eligible causes – with £2 million to give away before Christmas
Consumers now have the chance to double their charitable donations to local causes, thanks to match fundraising on offer to non-profit organisations which have signed up to Aviva’s Cost of Living Boost.
As the cost of living crisis makes a lot of lives harder, community support is more vital than ever. Causes which support vulnerable people in our communities are facing pressure of both rising costs and increased demand, which is why the Aviva Community Fund launched the Cost of Living Boost earlier in the year – offering eligible causes supporting people’s financial wellbeing an additional £2m funding in match donations.
The extra financial support is aimed at helping people take control of their wellbeing by giving them tools to be more financially independent – at a time when more people are struggling with their finances. Research conducted by Aviva found that almost half of employed people (43%) did not feel financially on track for the future and 65% felt they were ‘just getting by financially’1
Local causes across the UK have signed up to receive matched donations to help tackle this.
This includes organisations like The Rainbow Centre, in Scarborough, a drop-in community support centre which raised £4,000 through the Aviva Community Fund in the first few months of 2022. The Rainbow Centre provides emergency food parcels, vouchers for energy and food, clothes for job interviews, debt advice, support with accessing the right benefits, and much more – as well as compassion, empathy, and someone to listen.
The Rainbow Centre Manager, Trish Kinsella, said:
“When a person comes in, often they’re without hope. They go out happier and they go out with hope that somebody’s listened, and somebody’s going to do something. We will use the £4,000 raised with Aviva to kickstart a new project supporting people with energy efficient ways to cook – like slow cookers.”
Jude Brooks, Head of Communities, Aviva, said:
“The cost of living crisis is impacting us all, but together we can give the most vulnerable in our communities a helping hand. Whatever people feel they can spare to support a local cause, we’ll match it – from pennies up to £250 per donation. Non-profit organisations are becoming a lifeline to many, and we hope this will go some way in helping them continue to deliver vital services to the people who need them most.”
The Aviva Community Fund helps registered charities or social enterprises with an income of up to £2million, looking to raise up to £50,000. The Aviva Community Fund has raised over £5.1 million for UK causes doing vital work in their communities since 2019.
For more information, or to apply, visit: https://www.avivacommunityfund.co.uk/costoflivingboost
1 Aviva, Evolving in the Age of Ambiguity, December 2021
Notes to editors:
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