Three fifths of workers consider a greener role

Farmer at sunrise
  • Two thirds of employees would take a pay cut for wider workplace benefits
  • Three quarters of workers say employer has improved environmental impact in last five years
  • Engineering, finance and IT workers are among the keenest to make a greener move

Almost two thirds of workers (64%) would consider taking a pay cut if a new role offered other benefits, a new study reveals today.

According to Aviva’s latest How We Live report, more than a fifth of workers (22%) would think about taking a lower salary if they had the option to do hybrid working, while almost a third (31%) would do the same if they were able to choose flexible working hours.

Almost a fifth of workers (18%) would be prepared to take a wage cut if they were going to work for a charity or not-for-profit organisation and 15% would do so if the company had strong environmental credentials. In the latter two cases, the view is higher amongst under-25s, with a quarter of people in this age group saying they would consider a lower salary for these reasons.

Aviva’s previous How We Live report (November 2021) discovered two thirds of employees intend to make changes to their careers in the next 12 months.

Aside from potential pay-cuts, around three fifths (58%) of UK workers would consider changing their current role for a “greener” career.

The study suggests that this attitude is more prevalent in some sectors than others, with workers in finance and engineering / building among those most likely to hold this view at 70% in both cases.

Workers considering a green career


Percentage of workers who would consider switching to a “green” career



Architecture, engineering and building


IT and telecoms




Manufacturing and utilities






Retail, catering and leisure


Travel and transport


Green schemes in the workplace

However, there is also evidence that employers are becoming greener. Three quarters of workers say their employer has made changes to improve its environmental impact in the last five years – although 75% of people within this group feel there is still more to do.

More than a fifth (21%) of workers say they are already participating in initiatives to make their employer more environmentally-friendly, while an additional 50% of employees would like to get more involved in this area.

There is welcome news too regarding the uptake of existing “green” schemes with current employers. The majority of employees say their organisations offer some initiatives aimed at reducing their impact on the planet, ranging from cycle-to-work programmes, to removing single-use plastic from workplaces, to electric vehicle leasing schemes. 

Green schemes for employees

Workplace scheme for employees

Percentage of employees saying scheme is offered at their workplace

Estimated number of UK employees able to make use of such a scheme

Cycle-to-work / bike loan scheme


22.1 million

Subsidised public transport / loans for transport season tickets


19.5 million

Removing single-use plastic from the workplace

77% 25 million
Paperless office 71% 23.1 million
Vegan / vegetarian options in workplace canteens 70% 22.7 million
Hybrid / remote working (to reduce commuter pollution) 67% 21.8 million
Making use of video calls to reduce unnecessary travel 79% 25.7 million
Using refillable cups for drinks 85% 27.6 million
Volunteering through environmentally-friendly workplace schemes 60% 19.5 million
Electrical vehicle (EV) leasing scheme 55% 17.9 million

Jon Marsh, MD, Partnerships, Aviva General Insurance says: “Sustainability is very much on the radar for businesses large and small and it is positive news that so many UK people are bringing green thinking into their working routines, as well as their personal lives.

“The latest How We Live data shows that a great many employees are already involved in environmental initiatives in their workplace – from simply re-using cups, to limiting unnecessary travel, to making use of electric vehicle leasing schemes. 

“Three quarters of workers acknowledge that their employer has made environmental progress in the past five years - but they want to do more to make a difference. This could mean actions taken in a current role or switching to a position with a more environmental focus – but the emphasis on green career ambitions is clear.”

Our How we live report

The fourth edition of Aviva's How we live report shines a light on the environmental attitudes and aspirations of people across the UK. 



Statistics are taken from Aviva’s latest How We Live report which summarises the views of 4,003 UK adults aged 16 and above, including 3,245 UK workers. Respondents were interviewed by Censuswide research in February 2022.
* Based on ONS Labour Force figures: October – December 2021: 32,485,000 people in employment in the UK.

Sarah Poulter

UK External Communications

Notes to editors:

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