Two fifths of cycles could be at risk

Person riding bike
  • UK customers spent £835 per cycle on average last year or £1,201 per e-bike
  • E-bikes three times more likely to be stolen than traditional pedal cycles
  • One in three people who purchased a pedal cycle in the last year chose an electric model
  • A fifth of cyclists have been injured on their bikes, but less than a third always wear a helmet

Hundreds of thousands of UK cyclists could be putting their two-wheeled transport at risk, because they have no bicycle insurance.

A study of 2,000 UK people who purchased pedal cycles in the last 12 months, discovered that two fifths (38%) had no cover for their bicycles – either under a home insurance policy or through specialist bike insurance.

According to The Bicycle Association, retail bike sales increased by 60%* between March and December last year, while analysis by GlobalData** suggested 1.3 million Brits bought a bicycle during the first national lockdown alone. The Association estimated that the UK cycling market was worth an incredible £2.2billion at the end of 2020.

The Aviva study discovered the average purchase price of a cycle in the last 12 months was £835 across all models. The survey also found that one in three people questioned had purchased an electric bike (e-bike), rather than a standard pedal cycle. The average cost of an e-bike was revealed as £1,201, although one in four (26%) paid more than £1,500.

Where do you store yours?

The research revealed the most popular places for storing these new purchases when not in use as follows:

Garden shed

37%

Private garage

34%

Inside my house / flat

32%

Outside in the garden

20%

Public bike storage / rack

18%

NB: Respondents were able to select more than one storage place.

Home insurance policies usually cover pedal cycles and e-bikes when in the home, although this may not extend to taking the bike out and about. Many insurers offer a pedal cycle add-on to home insurance which covers cycles when they are not at the home address, but there are often requirements that the bike should be secured when it is not being ridden.

There are also stand-alone products available, such as Cycleplan, which provides specialist cycle protection against theft and damage with optional add-ons available, including public liability, legal expenses, personal accident and loss of earnings insurance, in case the customer is injured while cycling and unable to work as a result.

Sarah Applegate, Risk Lead for Aviva General Insurance says: “Cycle insurance can provide great peace of mind, but people should consider their cover carefully. Home contents insurance often covers bikes and e-bikes while in the home, but there may be a single item limit for possessions stolen or damaged, so more expensive models may need to be listed separately to ensure they are fully covered. Similarly there may be a limit for items stored in sheds and outbuildings - often around £2,500.

“Some home insurance providers also offer a cycle add-on option to cover bikes away from the home, while stand-alone special policies are available through providers such as Cycleplan. However, thefts may only be covered if the bike is locked or secured in accordance with the security requirements of the policy or in the customer’s control. It’s always best to check with the insurer if in any doubt.”

“It’s really important that customers do their homework, read through policy documents and note any restrictions, so they choose the product that’s most suitable for their cycles.”

You should keep your hat on….

The study also discovered almost three fifths of cyclists surveyed had encountered an unpleasant incident when using their new purchase. The most common occurrence was falling off their bike and being injured (19%). Yet in spite of this, only 30% of cyclists questioned said they always wear a helmet when on their bike.

Thefts were much more prevalent amongst cyclists with e-bikes. According to the survey, three times as many people with e-bikes had had a bike stolen (21%), compared to people with standard pedal cycles (7%).

Cycle-related incidents experienced in the last 12 months:

Incident

Percentage of cyclists surveyed who have experienced incident

I fell and got injured

19%

My bike was damaged by a fall

15%

My bike was damaged when parked

14%

Argument with a pedestrian

12%

My bike was stolen

12%

Road rage incident

12%

Accident with a person

11%

Accident with another cyclist

10%

Accident with a car

10%


NB: Some cyclists have experienced more than one incident.


Aviva has the following advice for people to protect their cycles and themselves:

  1. Prevent thieves from taking your bike by locking it to a fixed object such as a bike rack or a ground anchor, these are often found in designated bike parking areas.
  2. Use a good quality lock such as a D-lock which is strong and difficult for thieves to cut through.
  3. Ensure the lock is around the wheel, frame AND anchor to which it is attached. Otherwise thieves may be able to remove parts of your bike and lift the main frame away.
  4. Invest in a well-fitting quality cycle helmet. You may wish consider knee and elbow pads – even seasoned cyclists have mishaps.
  5. Remove easy-to-steal parts or accessories like the saddle and post, pumps, or clip-less pedals. Some thieves like to steal these too.
  6. Leave your bike in a well-lit area with CCTV cameras where thieves are less likely to loiter.
  7. Register your bike with a tracker website such as www.immobilise.com  so police authorities can trace and identify your bike if it does get stolen.
  8. Photograph your bike and note down the serial number, make and model. If it does get stolen this will make it easy to identify to the police and insurers.
  9. Security-mark the frame using an ultraviolet marker. If it is stolen and found again, it will be identified as yours and possibly returned to you.
  10.  Familiarise yourself with your insurance policy and make sure your cover is adequate for your needs. Home insurance may be suitable for some, but more expensive models may benefit from more specialist cover.
-ENDS-
Sources

Data relates to a survey of 2,000 UK adults who purchased a cycle in the last 12 months, carried out by Censuswide Research in between 21 April and 4 May, 2021, unless otherwise specified.

*Source: The Bicycle Association https://www.bicycleassociation.org.uk/news-press/official-industry-stats-reveal-record-extent-of-covid-cycling-sales-growth/

**Source: https://www.cyclingweekly.com/news/latest-news/1-3-million-brits-bought-a-bike-during-lockdown-458354

Media Enquiries

Sarah Poulter

UK External Communications

Notes to editors:

  • We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 19.2 million (as at 31 December 2023) customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers. 
  • In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence on our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to our ability to influence other organisations and governments. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. Find out more about our climate goals at www.aviva.com/climate-goals and our sustainability ambition and action at www.aviva.com/sustainability
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at https://www.aviva.com/about-us/our-people/
  • As at 31 December 2023, total Group assets under management at Aviva Group were £376 billion and our estimated Solvency II shareholder capital surplus was £8.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
  • The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
  • You can follow us on:
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

      More from our Newsroom