Rob Barker appointed MD, UK Savings & Retirement

Photo of Rob Barker, MD Savings and Retirement

Aviva announces today that Rob Barker has been appointed Managing Director, UK Savings & Retirement* with immediate effect.   

Rob, who was previously MD of Aviva’s Health and Protection business, will report to Doug Brown, Chief Executive of Aviva UK and Ireland Life*.

Commenting on the appointment, Amanda Blanc, Aviva Chief Executive Officer said:

“Aviva is a market leader in savings and retirement, and we have significant ambitions to grow further in these attractive and strategically important segments. Rob’s track record in driving innovation, growth, and profitability, across multiple product lines and distribution channels, in his more than 20 years in our industry, makes him ideally suited to lead our growth plans."

Rob Barker said:

“I’m delighted to take on this exciting new role serving the savings and retirement needs of our customers in the UK. The savings and retirement business represents a strategically important market for Aviva, and an area where we are targeting meaningful growth.

“With record net flows of £8.5bn in 2020 it is already a strong platform to build from, and it is a privilege to be asked to lead Savings & Retirement in the next phase of its development.”

* Subject to regulatory approval

-ENDS-

Media enquiries

Louise Soulsby
+44 (0) 7800 699 526

Peter Webb
+44 (0) 7977 918 564

Notes to editors:

  • We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 19.2 million (as at 31 December 2023) customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers. 
  • In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence on our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to our ability to influence other organisations and governments. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. Find out more about our climate goals at www.aviva.com/climate-goals and our sustainability ambition and action at www.aviva.com/sustainability
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at https://www.aviva.com/about-us/our-people/
  • As at 31 December 2023, total Group assets under management at Aviva Group were £376 billion and our estimated Solvency II shareholder capital surplus was £8.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
  • The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
  • You can follow us on:
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva

      More from our Newsroom