Aviva launches “Mid-Life MOT” for its over 45s

Aviva is launching a “Mid-Life MOT” – providing targeted guidance on wealth, work and wellbeing for its employees aged 45 and above.

Wealth, work and wellbeing : Aviva's new service supports employees in mid-life and beyond.

The new “Mid-Life MOT” service will launch in 2019 following a successful pilot in 2018.1

The over-45s are the fastest growing population of workers in the UK – growing by more than a quarter of a million people every year - and are set to approach nearly one-in-two workers within the next decade.2

The “Mid-Life MOT” serves three purposes:

  • Review: Encourages employees to review their wealth, work and wellbeing at this mid-point in their lives
  • Reposition: Supports employees in their repositioning towards a longer working life
  • Retain: Supports the retention of valuable skills and experience held by this growing population

The annual growth in the number of workers aged over-45 in the UK2

The new Aviva “Mid-Life MOT” will include guidance seminars for employees aged 45 and above, covering their wealth, work and wellbeing. These will be delivered in all key Aviva UK locations.3

These face-to-face seminars will be complemented by the following three components:

  • 12-part guide to support those in mid-life4
  • Direction towards existing government-backed resources to help those in mid-life5
  • Free 30-minute consultation with a qualified financial adviser to discuss financial needs6

Lindsey Rix, Managing Director of Savings and Retirement at Aviva said:

Lindsey Rix, Managing Director of Savings and Retirement at Aviva
Lindsey Rix, Managing Director of Savings and Retirement at Aviva.

“We are committed to supporting our employees and today marks the next step in our plans to support them through mid-life and beyond – our fastest growing employee population. 

“Research shows that those in “mid-life” are the most stressed in the UK.7 They are juggling their needs with the needs of those around them. We believe it is important to support our mid-life employees at what can be a challenging time. 

 “In 2018 we successfully piloted the idea of a “Mid-Life MOT”. In 2019 we will maintain the momentum by introducing it across the UK. 

“Our “Mid-Life MOT” encourages employees to take time out to review where they are today, and to reflect on where they want to go tomorrow. 

“We also want to send the signal that we value the skills and experience carried by all our employees in mid-life and beyond. We believe this population has much more to give, and much more to gain.  

We are committed to ensuring that age is no barrier to opportunity.



1Aviva’s 2018 pilot with 100 Aviva UK employees aged 45 to 60 included a series of educational seminars, focused on the wealth, work and wellbeing needs of those in mid-life. Results were very positive with strong demand for the seminars and an increase in confidence and awareness of the support available.

2Source: Office for National Statistics, Labour Market figures, 2018

3Open seminars will be delivered across all major Aviva UK sites – London, Bristol, Eastleigh, Norwich, Sheffield, York, Glasgow, Dorking and Perth. 

4Aviva’s “mid-life MOT” guide will cover the following 12 sources of support:

  • Wealth: Introduction to Aviva’s wide range of free online planning tools to support financial wellbeing and retirement planning
  • Wealth: Introduction to Aviva’s one-to-one financial advice service
  • Wealth: Introduction to government-provided personal finance support, including PensionWise, the Money Advice Service, the Pensions Advisory Service and the State Pension Forecast.
  • Work: Introduction to Aviva apprenticeship opportunities, for all ages. (Aviva’s oldest apprentice today is aged 68)
  • Work: Introduction to “mid-career reviews”, inviting employees and managers to consider longer-term aspirations and development needs
  • Work: Introduction to Aviva’s wide range of free, online learning & development support
  • Work: Introduction to Aviva’s support for “smart working” – e.g. working from home – and phased retirement
  • Work: Introduction to Aviva’s in-house “career coaches”, to give one-to-one support for career development
  • Work: Introduction to government provided work support, including the National Careers Service.
  • Wellbeing: Introduction to Aviva’s wide range of wellbeing support, including access to free physiotherapy and cancer care
  • Wellbeing: Introduction Aviva’s “carers policy”, providing a level of support for adult carers as that currently given to carers of young children
  • Wellbeing: Introduction to government provided health support, including the NHS Health-Check in England.

5Government-backed resources include PensionWise, the National Careers Service and NHS Healthchecks for the over 40s.

6Employees can access more detailed financial advice after the free 30-minute consultation if they choose to .

7Source of “most stressed” statistic: https://www.ons.gov.uk

Media enquiries

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Notes to editors:

  • We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 19.2 million (as at 31 December 2023) customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers. 
  • In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence on our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to our ability to influence other organisations and governments. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. Find out more about our climate goals at www.aviva.com/climate-goals and our sustainability ambition and action at www.aviva.com/sustainability
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at https://www.aviva.com/about-us/our-people/
  • As at 31 December 2023, total Group assets under management at Aviva Group were £376 billion and our estimated Solvency II shareholder capital surplus was £8.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
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