UK: Aviva comments on ONS inflation - Our shopping habits are changing: A 10 year trip down high-street history

The ONS has updated the basket of goods it uses to calculate price inflation. Every month, 180,000 local prices are collected on a basket of 700 items. This is done to identify if prices are rising or falling. A quick look at the changes gives a good insight into our changing shopping habits.

Items entering the basket this year include non-dairy milk, cycle helmets and jigsaws for adults.

Items leaving the basket this year include mobile phones (replaced with smartphones) and menthol cigarettes.

Year

Items added to basket include

Items removed from basket include

2017

Cycle helmets

Jigsaws for adults

Mobile phones (replaced by smartphones)

Menthol cigarettes

2016

Coffee pods

Computer game downloads

CD Roms

Nightclub entry

2015

E-cigarettes

Streaming music

Yoghurt drinks

Sat Navs

2014

Video on demand

Canvas fashion shoes

After school clubs

Gardeners fees

2013

eBooks

White rum

Freeview boxes

Champagne

2012

Tablet computers

4 cans of stout

Photo developing

Stepladders

2011

Mobile phone apps

Sparkling wine

Provincial newspapers

Vending machine cigarettes

2010

Cereal bars

Lip gloss

Bars of soap

Disposable cameras

2009

Blu ray discs

Parmesan cheese

MP3 players (replaced with MP4)

Large wine box

2008

Pure fruit smoothies

Muffins

CD singles

35mm cameras

2007

DAB radios

Sat Nav

VHS recorders

Portable colour TVs

Commenting on the basket of goods and price inflation, Alistair McQueen, Head of Savings & Retirement at Aviva, said:

“Looking back over the past decade is like a trip down memory lane. Technology has been a big driver of recent changes – gone are VHS recorders and 35mm cameras, arriving are computer game downloads and music streaming services.

“Our shopping habits are always changing, as are the prices of the underlying goods. Inflation however has been a forgotten concept for some time. It has been beneath the government’s target of 2% since December 2013. But times are changing, and price rises are on their way back.

“Price inflation (CPI) is back at 1.8% and is expected to breach 2% this year. This will have implications for our shopping budgets and potentially for interest rates, and people are worried.

“Aviva’s recent Family Finance report2 identified rising prices and unexpected expenses as the joint top threats to people’s standards of living. Careful money management will help people navigate these choppy waters.”

Aviva has a free online budget planner help people manage their money. You can see it here.

If you are a journalist and would like further information, please contact:

Aviva Press Office: Fiona Whytock: 07800 692 299 or fiona.whytock@aviva.com

Aviva’s retirement spokesperson, Alistair McQueen, is available for comment/interview

Sources:

1 https://www.ons.gov.uk/releases/consumerpriceinflationbasketofgoodsandservices2017

2 http://www.aviva.com/media/upload/6882_Aviva_Family_Finance_Report_Winter_2017_secured_Wc2kyib.pdf

Notes to editors:

  • Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
  • In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index.  
  • Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £319 billion in assets.
  • Aviva helps people save for the future and manage the risks of everyday life; we paid out £34.4 billion in benefits and claims in 2016.
  • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society.
  • The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive.
  • For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/
  • For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
  • Follow us on twitter: www.twitter.com/avivaplc/
  • Follow us on LinkedIn: www.linkedin.com/company/aviva-plc
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva
  • We have a Globelynx system for broadcast interviews. Please contact the Press Officer noted above if you would like to make a booking.

Related news