Annual Report and Accounts 2024
Customers are at the very heart of Aviva. We want to be there for our customers — wherever and however they need us. Our momentum and continued investment in the business, gives us real confidence in our ability to accelerate performance and enhance shareholder distributions.
Aviva at a glance
20.5m
customers in the UK, Ireland and Canada
(as at 31 December 2024)
£29.3bn
paid out in benefits and claims to customers
(during 2024)
91%
employee engagement
(in 2024)
£1,767m
Group adjusted operating profit1
(as at 31 December 2024)
1 Denotes Alternative Performance Measures (APMs) and further information can be found in the 'Other Information' section of the Annual Report and Accounts 2024.
Our sustainability ambition
Building a more sustainable future
Sustainability is a fundamental part of our strategy and integral to what we do as a business.
Our sustainability ambition sets out our commitment to build a more sustainable future. This is focused on three core areas - taking climate action, taking social action and acting as a sustainable business.
Get to know us
Step inside Aviva to see where we’ve come from, how we’re built, and what we stand for.
How we're organised
We operate through businesses in the UK, Ireland and Canada.
Our businesses operate at scale with leading positions in all our markets, and our diversified model brings resilience, and good opportunities for growth.
Our heritage
Did you know? Our ancestors include the oldest mutual life insurer, one of the oldest fire insurers, the first company to issue a burglary policy, and the first and only insurance company to hold a royal warrant.
Trace the fascinating and complex history of Aviva.
Our Board
Our Board is accountable for our long-term success. It’s made up of the Chair, George Culmer (pictured here), and our executive and non-executive directors.
Together, the Board set our values and, along with the Group Executive Committee, lead our culture.
Diversity, equity and inclusion
From Norwich to Toronto, we're committed to ensuring our people are a reflection of the customers and communities we serve.
We celebrate individuality and want everyone to be their own unique, brilliant self when they come to work, so they feel like they belong. We find strength in our diversity, and inclusion is at the heart of everything we do.
Growing with impact
See how we bring big ideas to life - from investing in communities to driving innovation and sustainability. This is where ambition meets action.
Innovation at Aviva
Innovation is central to our strategy and our ambition to deliver great outcomes for our customers.
Aviva Capital Partners
Opening up opportunities with our capital to generate long-term income for our customers and help the UK to grow
Acting for a better tomorrow
We embrace our collective vision to help our planet, customers, communities, and partners build a more positive future.
Our venues
We're proud to sponsor two world-class venues in Aviva Studios and Aviva Stadium.
Discover more
Browse our site to learn more about us.
Newsroom
Discover our latest news, features, research and media resources.
Learn more about Newsroom
Investors
Information and shareholder resources for investors.
Learn more about Investors
Careers
Join us and see how you can shine bright in your career.
Learn more about Careers
Sustainability
See how our sustainability ambition brings our purpose to life.
Learn more about Sustainability