UK: Aviva announces sponsorship of Telegraph Media Group's exclusive streaming of IAAF World Indoor Championships, Doha

Aviva, the number one sponsor of UK Athletics (UKA), today announced their partnership with the Telegraph Media Group for the exclusive online streaming of the IAAF World Indoor Athletics Championships in Doha, Qatar between 12-14 March.

Aviva, the number one sponsor of UK Athletics (UKA), today announced their partnership with the Telegraph Media Group for the exclusive online streaming of the IAAF World Indoor Athletics Championships in Doha, Qatar between 12-14 March.

The new partnership offers users the ability to watch this live international event as part of Aviva and the Telegraph’s commitment to support UK athletes. TMG’s partnership with the International Association of Athletics Federations and the IEC will enable the British public to watch and support the Aviva Great Britain & Northern Ireland (GB&NI) team live in action at www.telegraph.co.uk/athleticslive.

Heather Smith, head of sponsorship Aviva UK, said: “Partnering with the Telegraph Media Group to showcase the Aviva GB&NI team and their competitors at the IAAF World Indoor Championships builds on our position as the number one sponsor of UK Athletics and our commitment to the sport. We are delighted to be able to help bring world class athletics to fans across the county.” 

Chief executive of UKA Neils de Vos said: "We are delighted that Aviva are sponsoring the Telegraph's live streaming of the IAAF World Championships in Doha enabling the British athletics supporting public to watch this world class event."

Aviva GB&NI team athletes competing includes World Heptathlon Champion Jessica Ennis who is looking to return to the podium in the pentathlon.

Following the Aviva GB&NI team announcement UKA head coach Charles van Commenee, said: “This competition gives athletes an opportunity to gain championship experience on a global level. The team is slightly bigger than I would have anticipated at the start of the winter season which positively shows the depth of the pool of athletes we have.”

Channel manager at Telegraph Sport, Chei Amlani, said: “We are very excited to be partnering with the IAAF and IEC for the World Indoor Championships. We are also delighted to announce that Aviva, the number one sponsor of UKA, will be our exclusive sponsor of this event."

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Media contacts:

Aviva’s press office - Hill & Knowlton
Amy King 
Telephone: +44 (0)207 413 3225 / +44 (0)7971 703 304 
Email: aking@hillandknowlton.com

Ed Leech 
Telephone: +44 (0)207 413 3207 / +44 (0)7917 111 349
Email: eleech@hillandknowlton.com

Stephanie Burke 
Telephone: +44 (0)207 413 3084 / +44 (0)7866 899 075 
Email: sburke@hillandknowlton.com

Notes to editors

  • Aviva is proud to have been the number one sponsor of UK Athletics since 1999 and are committed to developing the sport at every level, from playground to podium.
  • In 2010 Aviva will have hosted six world class athletics events on home soil and have helped and supported the Aviva GB&NI junior, senior and disability teams as they prepare for all major events and championships. Through the Aviva UKA Academy, it is anticipated that by 2012 Aviva will have given every child in the UK the opportunity to get involved in athletics.
  • Aviva is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific. We are the largest insurance services provider in the UK and one of the leading providers of Life and Pension products in Europe.
  • The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive. For more information on our athletics sponsorship please visit www.aviva.co.uk/athletics/

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