Aiming to raise its profile among a target audience of higher income groups, Aviva has decided to sponsor the business programmes "i> A PAS QUE LE CAC" and "i> MATIN ECO" on i>TELE.
Aiming to raise its profile among a target audience of higher income groups, Aviva has decided to sponsor the business programmes "i> A PAS QUE LE CAC" and "i> MATIN ECO" on i>TELE.
Created by BDDP & Fils, the billboards (10'') are based on commercials designed by the agency and created by Philippe Pollet-Villard, a director who has just been awarded both the César for the best short film in Paris and the Oscar in the same category in Hollywood for his film "The Mozart of Pickpockets".
This sponsorship - to be broadcast daily - will last until the end of the year, reflecting current affairs and publicising Aviva's specialist areas in due course.
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Press contact for Aviva:
Estelle Joubert
E-mail: estelle_joubert@aviva.fr
Telephone: 01 76 62 57 86
Press contact for BDDP & Fils:
Perrine Collin
E-mail: perrine.collin@bddpetfils.fr
Telephone: 01 53 21 28 02
Notes to editors:
About Aviva
Aviva is Europe's leading provider of life insurance and pensions with strong positions in other markets around the world, particularly in the United States. Aviva operates in three main areas: life insurance and long-term savings, asset management and non-life insurance.
At 31 December 2006, Aviva had a turnover of €61.9 billion and assets under management of €543 billion, making the company the world's fifth largest insurance group in terms of gross premiums. With more than 150 years' experience, Aviva is one of the top 10 players in the French insurance market. Aviva France is supported by a substantial sales network: 875 general agents, 1,800 branch staff, 400 life insurance advisers, more than 1,000 brokers, and its partners (Union Financière de France and Médéric).
Aviva France also has major partners such as AFER, the largest savings association in France, and Crédit du Nord. Aviva has over 3,200 employees. Specialising in unit-linked products, Aviva is well-known for the performance of its long-term funds and its strong commitment to its customers through its "Good advice" approach.
At 31 December 2006, Aviva France recorded consolidated sales of €6.4 billion and a consolidated operating profit of €689 million (based on the embedded value calculated in line with the EEV/IFRS standards) and had assets worth €72.9 billion under management