Aviva will be back on screen from 30 October with a commercial which emphasises its commitment to service in the area of life insurance/inheritance. Aviva is launching a preventive, proactive campaign about searching for beneficiaries of life insurance policies and more generally what happens to those policies when the policyholder dies.
Aviva will be back on screen from 30 October with a commercial which emphasises its commitment to service in the area of life insurance/inheritance. Aviva is launching a preventive, proactive campaign about searching for beneficiaries of life insurance policies and more generally what happens to those policies when the policyholder dies. This concern of Aviva's is topical as it echoes the bill strengthening consumer rights, on which the National Assembly has just voted.
BDDP & Fils has chosen to present a visual dramatisation of the administrative challenge represented by inheritance in order to highlight the assistance provided by Aviva, which simplifies the process and pays the death benefits to the beneficiary within 20 days.
This 20-second film is one of five in the new series of communications from this major force in bancassurance, whose aim is to deepen awareness of its business and the specific solutions and approaches it offers.
It will mainly be broadcast on TF1 and France 2 and the cable channels LCI and ITV and, like all the films in the campaign, bears the new brand signature "think further ahead", a variation on the Aviva group's international signature, "forward thinking", which reflects the group's commitment to standing by its customers in the long term.
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The commercial is available on request
Press contact for Aviva:
Estelle Joubert
Telephone: 01 72 62 57 86
E-mail: estelle_joubert@aviva.fr
Press contact for BDDP & fils:
Perrine Collin
Telephone: 01 55 38 37 56
E-mail: perrine.collin@bddpetfils.fr