Chair's update
Dear Shareholder,
Welcome to another of our regular updates- with a very warm welcome in particular to the new shareholders joining us thanks to the recent acquisition of Direct Line. The deal brings exciting opportunities for Aviva and our customers, as you can read about below, and it represents a further great stride forward for our company.
As I said at our recent AGM in Bristol, Aviva has significant momentum wherever one looks around the business. Over the last few months, we have continued to deliver on our strategy, improve the experience we offer our customers, and extend our impressive track record of strong performance. That consistent, impressive performance leads in turn to benefits for you, our shareholders, and there is more on our first quarter trading and the latest dividend below.
There is also more information this month on our award-winning work with Citizens Advice, which means the charity has been able to reach more people and communities with its life-changing support.
George Culmer - Chair
Financial updates
2025 Q1 Trading Update
Amanda Blanc, Group Chief Executive Officer, said:
“Aviva has got off to a great start in 2025. We continue to trade strongly, serving our customers well, growing profitably right across the group, and demonstrating the resilience of our diversified business in a period of market volatility.
“Aviva has leading positions in growing markets and we have seen excellent trading in a number of areas. General insurance premiums increased by 9%, with strong performances in both personal and commercial insurance, including a travel insurance partnership with Nationwide and the benefits of acquiring Lloyd’s insurer Probitas. In our Wealth business, we secured £2.3 billion of net flows which is an encouraging 5% of opening Assets Under Management, and we increased net flows by 52% in our Platform business. In Retirement, our investment in the business and higher interest rates are driving growth in individual annuities where we increased sales by 32%. We also continue to see high levels of interest in health insurance and we grew sales by 19% with strong demand from consumers and employers.”
2024 Final Dividend
Our 2024 final dividend of 23.8 pence per share was paid on 22 May 2025.
2025 Annual General Meeting & General Meeting
The AGM of the Company was held at our Aviva office in Bristol with facilities to attend electronically.
You can find recordings of the Chair and Group CEO's speeches as well as the Business of the Meeting here.
Advisory and General Meetings relating to the proposed Cancellation and Tender Offer of Aviva plc and General Accident plc's cumulative irredeemable preference shares were held in London in April and the proposals were overwhelmingly supported.
Business updates
Aviva completes acquisition of Direct Line Insurance Group plc
On 1 July 2025, Aviva completed the acquisition of Direct Line.
Amanda Blanc, Group Chief Executive Officer, Aviva plc said:
“The completion of the acquisition of Direct Line brings together some of the country’s best-known and admired insurance brands and brilliant people to better serve the needs of now 20 million UK customers. The transaction builds on the excellent progress we’ve made at Aviva over the last five years, accelerates our capital-light growth strategy, and puts us in a very good position to deliver strong returns for shareholders. That is why this deal made such sense for us and we are excited at the further opportunities this creates for Aviva’s growth."
Environment and Community updates
Aviva and Citizens Advice’s triple win for best response to the cost-of-living crisis and ongoing strategic partnership
Aviva and Citizens Advice joined forces in late 2022 to increase the capacity of frontline advice services for individuals and communities amid a deepening cost-of-living crisis across the UK.
Aviva’s original investment allowed Citizens Advice to employ 50 additional frontline staff on its Adviceline and to improve help available through its website. Together the partnership has also launched a referral service for Aviva customers so those in vulnerable situations get prompt access to a Citizens Advice adviser. Plus, many Aviva people at all levels engage in skills-based volunteering, including a 12-month adviser secondment programme, executive-level workshops and a four-year project to transform Citizen Advice’s webchat capability.
To date this has helped support an additional 122,000 Citizens Advice clients and our partnership was recognised at the recent Third Sector Business Charity Awards: “Aviva hasn’t just donated funds, it has strategically invested in expanding Citizens Advice’s frontline services, helping them scale in a time of crisis.”
Find out more - Aviva and Citizens Advice about Aviva and Citizens Advice’s triple win for best response to the cost-of-living crisis and ongoing strategic partnership
Shareholder warning
Update on Share Fraud
We have had an increasing number of reports from shareholders that have received cold calls from overseas-based brokers offering to buy shares for more than they are worth, based on a supposed takeover bid for Aviva. The calls often claim to be from either Acquisition Corporation, Blue Water or EA Acquisitions. We have also received reports from shareholders regarding calls claiming to be from Aviva.
If the shareholder agrees to the sale, they will be asked to sign a non-disclosure agreement and post a bond for thousands of pounds. We are aware that at least one shareholder has been persuaded to send a bond for over three thousand pounds and then discovered that it was a scam.
What you should do -
If you receive any unsolicited investment advice:
- Make sure you get the correct name of the person and organisation and make a record of any other information they give you, e.g. telephone number, address etc.
- Report a scam or unauthorised firm at www.fca.org.uk/scamsmart
- Inform our Registrar, Computershare who will record the details, pass them on to us, and liaise with the FCA.
- If the calls persist, never provide any personal information, simply hang up and then block the number. These calls have not been arranged by either Aviva or our Registrar, Computershare, and are likely to be part of a scam.
Remember: if it sounds too good to be true, it probably is!
Register and feedback
We’ll share more shareholder updates in September, and December 2025. Register to get an email when these are available.
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If you have any feedback or suggestions for our shareholder update, please email aviva.shareholders@aviva.com
Find out more about:
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Dividends
Information on shareholder dividends.
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Manage your shares
Contacts and helpful information for managing your shares.
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Shareholder updates
Read our shareholder updates for news and offers from Aviva. Our archive dates back to 2013.
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Communication
How we communicate with you.
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Shareholder meetings and archives
Information and downloads for latest and past shareholder meetings.
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Share capital
Discover more about share capital.
