Sustainable finance

Delivering the sustainable finance system the world needs

You have the power to influence where your money gets invested. 

By investing responsibly, we can achieve inclusive economic growth, environmental protection and social development.

At Aviva, as well as encouraging change in the companies’ we invest in, we’re also helping to create change in our industry and the economy as a whole.

What you can do

We want to raise awareness that by choosing how your money is invested, you can provide a more sustainable future for everyone. Watch our video that follows the journey a pension contribution takes through the capital markets system. It shows how you can make a difference as an individual saver.

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If you have an Aviva pension, you can learn about our approach to responsible investment here

You can also find out how your pension is invested now by logging into MyAviva.

What we can do

At Aviva we’re incredibly proud to be promoting the vital reorientation of capital away from short-term thinking and towards more sustainable financial markets. As a global insurer and investor, we’re acutely aware that the investments we make today will influence the world we live in tomorrow, and we’re in this for the long term. Our ancestors made good decisions and this is why we can trace our business back to 1696.

Aviva reception

Much has already been done by governments and the UN to align private finance with sustainable development and to highlight the collaboration required with the private sector.

Driven by the UN Sustainable Development Goals (SDGs), the Paris Climate Agreement and the Financing for Development (FFD) Addis Ababa Action Agenda, regional and state actors have started to examine how the policy and regulatory levers under their control can be used to direct private financial flows towards more sustainable outcomes. However, these initiatives represent the beginning, not the end, of the legislative and regulatory changes that we need in order to deliver meaningful sustainable change in the financial system.

Businesses like ours have a key role to play to fund the Sustainable Development Goals. We’re calling to change the incentives and rules so that capital markets become more long-term, and support the Sustainable Development Goals. 

To deliver the estimated US$90 trillion investment needed to deliver sustainable development over the next 15 years and to move from “billions in overseas development assistance to the trillions in investments of all kinds” as the World Bank has said, it is clear that private sector and private finance need to play a greater role. 

The investments we make today influence the world we live in tomorrow. 

We’re in this for the long term.

You can read the additional reports and toolkits related to our work in this area since 2015 below:

To make these changes we need a globally coordinated strategy and response. That is why Aviva is leading a coalition calling for the creation of an International Platform for Climate Finance (IPCF) – an independent organisation with the specific aim of helping deliver the trillion dollars needed each year to meet global climate commitments. Read the roadmap (PDF)

2014: Our Roadmap to Sustainable Capital Markets (PDF 1.5 MB), was the first document which highlighted the need to move capital markets onto a more sustainable basis. Read the roadmap (PDF)

September 2015: Mobilising Finance to Support the Global Goals for Sustainable Development (PDF 426.3 KB) explains Aviva’s calls to action to help make the Global Goals a success, as well as what we’re doing to support the Goals. We first presented this report in New York at the Global Goals Summit, September 2015. Read the report (PDF)

September 2016: We refined our recommendations to support sustainable finance in our report Money Talks: How Finance Can Further the Sustainable Development Goals. Read the report (PDF)

September 2016: Aviva also launched a sustainable finance policy toolkit which sets out 13 practical solutions for changes that can help create a sustainable finance sector in Europe. The toolkit is a response to the European Commission’s announcement that it will create an expert group to develop a sustainable finance strategy. Our Chief Responsible Investment Officer, Steve Waygood, is part of the High-Level Expert Group. Learn about the toolkit

July 2017: We also launched a report called 'Delivering the financial system the world needs', which presents Aviva's latest thinking on sustainable finance. Read the report

Our key recommendations are also highlighted in this infographic (PDF) on how to move from short term to long term thinking in order to create sustainable capital markets. Open the infographic (PDF)

July 2017: International focus on sustainable finance is gaining momentum, as shown by the conclusions of the UN Inter-Agency Task Force on Financing for Development. We also welcome the publication of the interim report of the EU High-Level Expert Group on Sustainable Finance, which takes forward several of our recommendations. Read the EU report (PDF)

September 2018: Our report ‘Global Sustainable Finance in 2018 – An Aviva guide for policymakers and regulators’ presented Aviva’s latest thinking on sustainable finance. It includes a perspective on the current challenges and opportunities, and a set of concrete recommendations that represent ambitious yet deliverable objectives to promote a step change in private finance for the Sustainable Development Goals. Read the report (PDF)

This Policymakers guide also builds on ‘Financing our Future’, an in-depth piece of research jointly produced between Aviva and The Prince of Wales’s Accounting for Sustainability Project, examining action to encourage all actors in the financial sector to do more to integrate sustainability issues into their business. Read the report (PDF)

January 2019: We are proud to have supported and contributed to this report on business school rankings for the 21st century, which looks at how MBA can integrate sustainable finance in their teaching. Read the report (PDF)

September 2019: We launched our Marshall Plan to Save the Planet report during the UN General Assembly 2019. It addresses the major barriers that are still preventing proper investment in a sustainable future and highlights how governments, the private sector and NGOs need to come together and demonstrate the same level of ambition US Secretary of State George Marshall showed in helping rebuild Europe in 1948. Read the report (PDF)

Contact us

To find out more about our work on sustainable finance, email us at