Create Legacy

Bright ideas

Bright ideas for our customers, their communities and the world in which they live.

We use bright ideas to tackle the important issues of our time for you, your communities and our world.

Follow the journey of our responsible and sustainable business strategy.

Stakeholder engagement

We listen hard

We speak to customers, employees and external experts, and work with them to understand the big challenges for our world and our customers to create our approach to corporate responsibility.

  • Customers - through customer research.
  • Employees - talking to Aviva colleagues.
  • Peers, governments, regulators and non-governmental organisations (NGOs) - through ongoing conversation and dialogue.

Not to mention shareholders, investors, business partners and the companies we invest in.

The big challenges

These conversations have highlighted a number of challenges:

1. For our world

Complex global issues that will increasingly affect our customers' lives and in turn our business in the future:

Climate Change

We're facing more weather related catastrophes as a result of climate change. Natural catastrophe events in 2018 generated economic losses of USD225b. *Source: Munich Re, catastrophe losses, January 2018.

An ageing population

By 2050, the global population of older people is expected to more than double - UN World population prospects, 2017

2. From our customers

Questions from our customers about the way companies do business and how to do things better:

Powerful communities with higher expectations

Consumers rightly have higher expectations of companies and their power to influence positive change in their virtual and local communities has increased.  38% will only buy products/services that appeal to their beliefs, values or ideals (up 5% since 2011) - GfK Consumer Life Survey 2017

Low trust

67% of people agree that a good reputation may get me to try a product, but unless I come to trust the company behind the product, I will soon stop buying it - Edelman Trust Barometer, 2019 

Our approach

Why can Aviva help?

As a global company that's been around for over 300 years, we're committed to running our business responsibly everyday .

This includes respecting human rights, managing supply chains responsibly and practicing good governance.

We have many different products to support people with life's everyday challenges that affect both them and their communities. This means we're well placed to help tackle the big global challenges too. And by using digital technology, we can reach more people, faster.

Our purpose and values will inspire and guide us

  • Care more - We care more about our customers, our communities and each other
  • Kill complexity - We make things simple for our customers
  • Never rest - We're driven to think bigger and do better
  • Create legacy - We strive to create a positive legacy by being good ancestors

That's how we created...

Our responsible and sustainable business approach

We use bright ideas to tackle the important issues of our time for you, your communities and our world.

It works like this:

For you today it's about going above and beyond to help our customers protect their health, home and financial security.

For your future it means using our expertise to simplify and inspire action around climate change and helping us all live well for longer.

So our industry works for you it's about championing responsible investment and challenging our sector to do better to work in everyone's best interests.

For you today

Protecting the people and things you love

We support the British Red Cross emergency app, which monitors severe weather and other emergencies, and provides real-time alerts and practical advice to help minimise the impacts on our customers and communities.

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Strengthening your local community

The Aviva Community Fund operates in ten countries, with projects submitted and voted for online, within categories spanning some of the issues our customers care about most. We have now helped over 7,000 projects since 2015, exceeding our 2015-2020 target of 5,000. We also aim to support 2.5m people in the same period, and supported 1.5m people in 2018.

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For your future

Helping you live well for longer

From the UK to China, we are increasing access to healthcare products such as affordable cancer care products and mobile health services, so people can speak to a doctor whenever they need to. We're also helping people to enjoy a good quality of life into old age.

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Acting now for tomorrow

We were the first global insurance group to go carbon neutral. We've reduced our CO2e emissions by 60% since 2010 and we're now aiming to reduce it by 70% by 2030.

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So our industry works for you...

Championing responsible investment

We're bringing investor consideration of environmental, social and governance issues into the mainstream and supporting the transition to a low-carbon economy. For example we use our influence to encourage the setting up of publicly available corporate benchmarks to highlight issues like human rights and encourage businesses everywhere to be good ancestors.

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Challenging how our industry works

We are fighting fraud to reduce costs for customers through Road to Reform, and changing the rules of sustainable finance by spearheading the creation of the World Benchmarking Alliance, so investors and others can see how businesses are helping deliver the UN Sustainable Development Goals.

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Bright ideas

We use bright ideas to tackle the important issues of our time for you, your communities and our world.

Why not tell us what you think about our strategy or share your good thinking about how we can tackle the big issues together? 

Email us at:  crteam@aviva.com