Bright ideas

Bright ideas for our customers, their communities and the world in which they live.

Good Thinking for everyone

To defy uncertainty, we use bright ideas to tackle the important issues of our time for you, your communities and our world.

Follow the journey of how we developed our corporate responsibility strategy - Good Thinking for everyone.  You can also explore the journey in our illustrated PDF.

Stakeholder engagement

We listened hard

We started by speaking to customers, employees and external experts, and worked with them to understand the big challenges for our world and our customers and create our approach to corporate responsibility.

We spoke to thousands of our stakeholders across the world

  • Customers - through customer research.
  • Employees - talking to around 800 Aviva colleagues.
  • Peers, governments, regulators and non-governmental organisations (NGOs) - through ongoing conversation and dialogue.

Not to mention shareholders, investors, business partners and the companies we invest in.

The big challenges

These conversations highlighted a number of challenges:

1. For our world

Complex global issues that will increasingly affect our customers' lives and in turn our business in the future:

Climate Change

We're facing more weather related catastrophes as a result of climate change. 94% of worldwide insurance payouts for natural disasters stem from extreme weather events. [1]

An ageing population

By 2050, the earth's population is expected to increase from 7 billion to over 9 billion when 25% of the world's population will be over 65 versus 15% today. [2]

2. From our customers

Questions from our customers about the way companies do business and how to do things better:

Powerful communities with higher expectations

Consumers rightly have higher expectations of companies and their power to influence positive change in their virtual and local communities has increased.  Nine in ten consumers expect companies to do more than make a profit, they believe they should act responsibly to address social and environmental issues.

Low trust

Only 53% of the public trust businesses, with the financial services sector being the least trusted. [3]

Our approach

Why can Aviva help?

As a global company that's been around for over 300 years, we're committed to running our business responsibly everyday.

This includes respecting human rights, managing supply chains responsibly and practicing good governance.

We have many different products to support people with life's everyday challenges that affect both them and their communities. This means we're well placed to help tackle the big global challenges too. And by using digital technology, we can reach more people, faster.

Our purpose and values will inspire and guide us

  • Care more - We care more about our customers, our communities and each other
  • Kill complexity - We make things simple for our customers
  • Never rest - We're driven to think bigger and do better
  • Create legacy - We strive to create a positive legacy by being good ancestors

That's how we created...

Good Thinking for everyone

To defy uncertainty, we use bright ideas to tackle the important issues of our time for you, your communities and our world.

What is Good Thinking?

Good Thinking for everyone works like this:

Good Thinking for you today is about going above and beyond to help our customers protect their health, home and financial security.

Good Thinking for your future means using our expertise to simplify and inspire action around climate change and helping us all live well for longer.

Good Thinking so our industry works for you  is about championing responsible investment and challenging our sector to do better to work in everyone's best interests.

Good Thinking for you today

Protecting the people and things you love

We support the British Red Cross emergency app, which monitors severe weather and other emergencies, and provides real-time alerts and practical advice to help minimise the impacts on our customers and communities.

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Strengthening your local community

The Aviva Community Fund operates in six countries, with projects submitted and voted for online, within categories spanning some of the issues our customers care about most. By 2020 we aim to support 5,000 local community projects and 2.5m people through our community programmes.

Find out more

Good Thinking for your future

Helping you live well for longer

From the UK to China, we are increasing access to healthcare products such as affordable cancer care products and mobile health services, so people can speak to a doctor whenever they need to. We're also helping people to enjoy a good quality of life into old age.

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Acting now for tomorrow

We were the first global insurance group to go carbon neutral. We've reduced our CO2e emissions by 46% since 2010 and we're now aiming to reduce it by 50% by 2020 and 70% by 2030.

Find out more

Good Thinking so our industry works for you

Championing responsible investment

We're bringing investor consideration of environmental, social and governance issues into the mainstream and supporting the transition to a low-carbon economy. For example we use our influence to encourage the setting up of publicly available corporate benchmarks to highlight issues like human rights and encourage businesses everywhere to be good ancestors.

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Challenging how our industry works

We are fighting fraud to reduce costs for customers through Road to Reform, and increasing access to insurance across the world by offering socially inclusive products to our customers.

Find out more

Good Thinking for everyone

To defy uncertainty, we use bright ideas to tackle the important issues of our time for you, your communities and our world.

Why not tell us what you think about our strategy or share your good thinking about how we can tackle the big issues together? 

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