Brits turn to tech to tackle tiredness

Aviva’s recent research^[1] reveals that more than half of Brits (56%) are actively working to improve their sleep, with a growing reliance on digital health tools and unconventional hacks. From wearable tech to pillow mists, the nation is exploring every possible route to a better night’s rest.

The findings, part of Aviva’s Story of Health study which surveyed 2,000 UK adults, show that sleep tracking has become a mainstream habit.

Wearable technology now plays a significant role in how people manage their sleep, with more than two in five (41%) of those surveyed using devices to track their sleep patterns. Around eight in ten (81%) monitor their sleep at least once a week, and over one in five (22%) do so daily.

This data-driven approach is proving effective. Over half (58%) say it has made them more aware of the quality of their sleep, and the same proportion feel motivated to improve their habits as a result.

Interestingly, over a quarter (27%) were surprised by how poor their sleep quality is. Encouragingly, nearly two-thirds (62%) have successfully changed their sleep routines based on insights from their wearable devices.

However, the relationship with sleep tech isn’t always restful. While around three in five (61%) feel more ready for the day after a good night’s sleep, around a third (30%) say that they’ve become obsessed with hitting their sleep targets and over a third (39%) admit to feeling anxious when they receive a poor sleep score.

Over half (51%) say that they feel that their day is impacted when they know that they didn’t sleep well the night before. A quarter (25%) even say that tracking their sleep keeps them awake at night and around a third (31%) have reduced tracking due to the pressure it creates to get a good night’s sleep.

Dr Subashini M, Medical Director at Aviva Health UK, commented: “It’s encouraging to see so many people taking proactive steps to improve their sleep, especially with the help of wearable technology. Sleep is a cornerstone of good health, and understanding our patterns can be a powerful motivator. However, it’s important to strike a balance. Sleep tracking should support wellbeing, not create anxiety. If tech is causing stress, it may be time to simplify your routine and focus on what truly helps you rest.”

In addition to wearable tech, Brits are turning to a mix of traditional and online sources to help aid their sleep. More than one in five (21%) say that they turn to friends and family members for sleep advice or inspiration, one in five (20%) say they turn to a medical professional, and 16% say they seek sleep advice or inspiration from social media influencers, the same amount read online articles or blogs.

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References:

^1. _{The research was conducted on behalf of Aviva by Censuswide with 2,000 national representative consumers between 11.08.2025-13.08.2025. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council. [↑]}

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