Nature’s Remedy: new research reveals how Brits are turning to the outdoors—and each other—to boost their health and wellbeing

Aviva’s latest Picture of Health research reveals a growing movement among Brits who are embracing nature as a key part of their wellbeing routines. From local parks to coastal escapes, people are turning to the outdoors not just for leisure—but as a vital tool to support their mental and physical health.

The survey of 2,000 UK adults explored how often people spend time in natural environments and the impact it has on mood, sleep, stress, and overall wellbeing.^[1] The findings paint a compelling picture of a nation rediscovering the healing power of nature—and the importance of connection.

A nation reconnecting with nature

Whether it’s a daily walk or a weekend trip to the countryside, most respondents reported regular visits to natural spaces. The most popular destinations included: parks and gardens (53%), rivers, lakes, or the sea (39%), and woodlands or forests (35%).

Almost two-thirds (65%) said they actively seek out nature to support their mental health or manage stress, with the same proportion spending time in natural environments at least weekly.

The health and wellbeing benefits are clear:

• 80% said nature boosts their happiness
• 74% reported reduced stress and anxiety
• 71% said it improves their mood.

Other benefits included better energy (68%), sleep (63%), and concentration (65%).

The power of connection: nature and relationships go hand in hand

The advantages of being outdoors extend beyond individual wellbeing. Social connection plays a vital role in health—and nature often provides the perfect setting.

• 96% agreed that social connection is important for overall health

Fewer than half (45%) said they spend time alone in nature, highlighting the social aspect of outdoor experiences.

Generational shifts were also noted, with 72% believing children today spend less time outdoors than previous generations. Encouragingly, many families are trying to change this, with popular activities including nature walks (32%), dog walking (17%), and coastal exploration (16%).

Barriers to spending time in nature

While over a quarter (28%) saying nothing prevents them from spending more time outdoors, several barriers remain. While lack of time (31%) and the poor British weather (28%) were leading factors, environmental issues also played a role in equitable access to outdoor space. 

• Safety concerns (13%)
• Limited access to green spaces (11%)
• Accessibility and mobility issues (11%)
• Transport challenges (9%)

Environmental factors were also shown to influence mental wellbeing. When asked whether having their ideal version of certain environmental aspects would positively impact their mental wellbeing, respondents ranked access to nature the highest (81%), followed by housing (69%) and community (67%). Three-quarters (75%) believe the government should play a role in enabling access to green spaces.

These findings build on Aviva’s earlier research, which found that 87% of UK adults believe access to nature is important for their physical and mental wellbeing. Nine in ten (90%), say that it’s important for them to have green space in their local community.^[2]

Dr Suba M., Medical Director and Sustainability Lead at Aviva UK Health, commented: “Connection truly is medicine. Spending time in nature often encourages social interaction. These moments of connection can help reduce feelings of isolation, build a sense of belonging, and have a positive impact on our long-term health.

“On a societal level, ensuring equitable access to natural spaces can help reduce health inequalities across the UK. By making nature more accessible—particularly in underserved or urban communities—we can support the long-term health of the nation. This not only benefits individuals but also eases pressure on healthcare services and delivers positive outcomes for a wide range of stakeholders, from local authorities and employers to the NHS and wider society.

“Whether it’s a daily stroll, a shared urban garden, or a friendly chat on a park bench, nature and connection are proving to be two of the most effective—and accessible—ways to support our wellbeing.”

As evidence grows around the health benefits of nature and connection, Aviva’s research highlights the need to improve access to green spaces, to promote outdoor wellbeing activities and to encourage meaningful social interaction.

Aviva is working with leading conservation partners to protect and restore nature as part of its commitment to helping communities get ready for the future. Through long-term partnerships and local investments, Aviva is helping to rewild landscapes, improve biodiversity, and support climate adaptation. Initiatives include:

• Restoring Britain’s lost temperate rainforests in partnership with The Wildlife Trusts, a £38 million programme that will span 100 years and contribute to flood resilience and carbon removal.
  Learn more
• Creating new woodlands and restoring peatlands with the Woodland Trust, supported by a £10 million pledge expected to remove approximately 330,000 tonnes of carbon over the next 100 years.
  Learn more
• Reviving saltmarsh habitats with the Wildfowl & Wetlands Trust, a £21 million project to restore up to 250 hectares of coastal ecosystems over 17 years.
  Learn more
• Supporting urban biodiversity through community-led projects like York’s first floating ecosystem, improving water quality and wildlife habitats in the River Ouse.
  Learn more

Aviva’s Picture of Health report will be published later this year, offering practical tips, expert commentary, and generational comparisons to help individuals and communities take proactive steps toward better health. By supporting healthier lifestyles today, we can work together to build a more resilient, productive, and compassionate society for tomorrow.

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References:

¹ _{The research was conducted by Censuswide, among a sample of 2000 UK Respondents (Nat Rep 18+). The data was collected between 11.08.2025 - 14.08.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. [↑]}

² _{The study, commissioned by Aviva, was conducted by Edelman DJE. The self-completion online survey was hosted by Potentia Insight among N=6,089 members of the public living across the United Kingdom, nationally representative by age, gender, region and ethnicity. The research was undertaken from the 31st March to the 21st April 2025. [↑]} 

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