Aviva and Tesco Insurance & Money Services have announced the launch of a new partnership.
The new life insurance offering gives Tesco shoppers and Clubcard members access to simple, affordable and trusted life cover, helping customers protect what matters most whilst also benefitting from Tesco’s customer rewards.
The partnership brings together Tesco’s strong brand and customer centric focus with Aviva’s underwriting expertise and long-standing reputation in life insurance, and significant combined insight will help shape engagement with customers to reward them in a helpful way.
The life insurance proposition will reach Tesco customers through its online and social presence as well as in hundreds of stores across the UK.
Customers will be able to take out cover via a simple digital quote and apply service at tescoinsurance.com.
Aviva’s Life Insurance Plan for Tesco customers brings a host of standout features, including:
- 5-star rating from Defaqto
- Cover starting from just £5 per month
- A fully mobile-optimised digital journey for ease and convenience.
Tesco customers also have the reassurance that over 98.8% of life insurance claims were paid across Aviva’s life insurance product range in 2024, totalling over £862m.1
In addition to financial protection, Tesco customers taking out the Life Insurance Plan can also access a suite of complementary services, designed to support their health and wellbeing.
The wellbeing services are non-contractual benefits. Aviva can change or withdraw them at any time. Terms and conditions and residency restrictions apply.
Ban Mahsoub, Partnerships Director at Tesco Insurance and Money Services, said: “We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK.
“Tesco’s trusted brand backed by Aviva’s expertise is bringing high-quality cover and real peace of mind for those who want to protect their loved ones.
“Life insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible.”
Daren Boys, Protection Distribution Director at Aviva, said: “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK.
“By combining Tesco’s reach with Aviva’s extensive expertise in protection, we’re creating wider market awareness and greater access to insurance, to help more families feel financially resilient.
“The partnership adds to our growing distribution footprint and supports our ambition to grow the market across intermediary, direct and partnership channels.”
For more information or to get a quote, visit tescoinsurance.com/lifeinsurance.
-ends-
References:
1. The figures show the combined life insurance and terminal illness claims paid in 2024 and former AIG Life policy claims paid since the acquisition completion on 9 April 2024. AIG Life rebranded to Aviva Protection UK Limited in February 2025.
About Tesco Insurance
Our goal is to make insurance more rewarding and better value for people who shop at Tesco. We’ve been insuring customers for over 20 years and today we help more than 2 million customers protect what matters. Our colleagues serve our customers seven days a week from our main centres in Edinburgh, Glasgow, Newcastle, and we are also available through online and mobile banking 24/7.
Enquiries:
Aviva
Fiona Murphy-Alexander: fiona.murphy-alexander@aviva.com: 07384 451 332
Melissa Loughran: melissa.loughran@aviva.com: 07800 691 947
Tesco
Charlotte Somerville: charlotte.l.somerville@tescoims.com
Notes to editors:
- We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help 25m+ customers (including Direct Line) make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2024, we paid £29.3 billion in claims and benefits to our customers.
- In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence over our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global system. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. The scope of our Climate ambitions and the risks and opportunities associated with our Climate strategy are set out in our Transition Plan published in February 2025: www.aviva.com/sustainability/taking-climate-action. Find out more about our sustainability ambition and action at www.aviva.com/sustainability
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2025, total Group assets under management at Aviva Group were £419 billion and our estimated Solvency II shareholder capital surplus was £8.1 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
- The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
- You can follow us on:
- X: www.x.com/avivaplc/
- LinkedIn: www.linkedin.com/company/aviva-plc
- Instagram: www.instagram.com/avivaplc
- For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva
