Are you a pension planner or procrastinator?

A new study from Aviva reveals how people are engaging with their pension in the UK – with big differences across gender, income and partnerships.

Nearly half (44%) of all respondents surveyed identify as the primary pension planner in their household, while 22% of those in relationships^[1] believe their partner takes on this responsibility. This discrepancy could suggest a potential gap in communication and self-awareness within couples - providing the opportunity for more collaborative conversations about joint retirement goals.

The findings also reveal that men are more likely to see themselves as pension planners (54%) than women (35%). While this might suggest a confidence or engagement gap, it’s also possible that men are more likely to say they are financially knowledgeable, or that women are simply more candid about their uncertainties.

Worryingly, almost three in ten (29%) respondents aged 45-54 admit to "burying their heads in the sand" when it comes to their pensions. Many feel unsure where to begin, despite having workplace pensions, showing the importance of accessible guidance and tools to help people take that all important first step.

Income seems to play be a factor in shaping individuals’ pension planning habits. Only a third (33%) of those earning £35,000 or less identify as pension planners, which could reflect affordability concerns, or a sense of disengagement.

But engagement levels seem to rise with income — two thirds (66%) of those earning £75,001–£100,000 say they are active planners, and this jumps to over four in five (80%) of those earning more than £125,000. While this trend may suggest that higher earners feel more empowered to take control of their retirement journey, it’s important to consider other potential reasons. In many households, one partner may focus on pension contributions while the other covers more of the day-to-day expenses. This kind of joint financial strategy could make it appear that only one person is actively planning for retirement, when it is a shared decision based on what works best for the couple’s overall financial wellbeing.

The study also examines how couples manage their pensions together.  One in five (221%) say their partner is the planner, suggesting a reliance on one partner to manage retirement planning. However, more than one in ten (13%1) couples admit that they are both procrastinators when it comes to talking about their retirement - an important reminder to start the conversation early and plan together.

Joanne Phillips, Managing Director of Aviva's Direct Wealth business, commented on the findings: "It’s fascinating to see that while some savers are naturally inclined to take control of their financial future, many still feel overwhelmed or unsure where to begin.

“Planning for your future shouldn’t feel out of reach. Everyone has the power to take control of their retirement journey. As the UK faces an ageing population, ensuring that individuals get ready for retirement is more crucial than ever.

“At Aviva, we believe that everyone deserves to feel informed and empowered when it comes to planning for retirement. That’s why it’s so important to provide accessible tools, clear guidance, and support that reflects the diverse realities of people’s lives. Whether someone is just starting out or catching up later in life, the key is to start the conversation — and to keep it going.”

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References:

^[1] _{*Those who are dating, in a relationship, but not living together, married or living with a partner but neither married nor in a civil partnership. [↑]} 

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Methodology:

The research was conducted by Censuswide, among a sample of 2,000 general consumers who have a partner - married, relationship, civil partnership. The data was collected between 15.05.2025-19.05.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.