Aviva appoints Jason Storah as CEO, UK & Ireland General Insurance, and Tracy Garrad as CEO of Aviva Canada

Aviva has announced the appointments of Jason Storah as CEO of UK & Ireland General Insurance*, and Tracy Garrad as CEO of Aviva Canada**.

Jason Storah (left) and Tracy Garrad (right)
Jason Storah and Tracy Garrad

Jason is currently CEO of Aviva Canada, a role he has held for four years, in a period defined by progress for that business, including GWP growth of 34%, and becoming the number two General Insurer in the Canadian market. Jason has almost 20 years of experience with Aviva in a variety of roles. Prior to becoming CEO of Aviva Canada, he most recently served as Chief Distribution Officer, where he oversaw broker distribution, partnerships – including RBC Insurance – as well as Aviva’s direct insurance business and marketing.

In his new role, he will continue to report to Aviva Group CEO Amanda Blanc, and be a member of Aviva’s Group Executive Committee, as he has been since 2020.

Tracy Garrad will succeed Jason as CEO of Aviva Canada and take up her post on 16 October 2023. Tracy has had a distinguished career holding senior roles in the financial services, insurance and healthcare sectors. Most recently she was CEO of AXA’s UK Healthcare business (formerly AXA PPP), and prior to that role she was CEO of HSBC’s Channel Islands and Isle of Man business, following a four year tenure as the CEO of First Direct Bank. Tracy is also a Non-Executive Director of The London Stock Exchange plc.

Tracy will report to Aviva Group CEO Amanda Blanc, and become a member of Aviva’s Group Executive Committee on joining the company.

Commenting on the appointments, Amanda Blanc, Group Chief Executive Officer, said:

“I am delighted to make these appointments, both of which strengthen the Executive Management of Aviva.

“In Jason, we have a CEO with a track record in running a high performing General Insurance business, and our Canadian operation has thrived under his stewardship. Having successfully led its turnaround, as most recently evidenced in yet another strong quarter of growth, I am thrilled he has now accepted the role of CEO of our UK & Ireland General Insurance business. I look forward to him applying his considerable talent to taking that business forward.

“Jason is joining a business in great health, with a fantastic leadership team, as well as committed people, and I know that under his leadership it will go from strength to strength.

“We are also looking forward to welcoming the very talented Tracy Garrad to Aviva Canada later this year. Tracy brings a wealth of experience to our business, across multiple sectors, and her expertise will prove invaluable as we continue to grow our Canada franchise, and Aviva more broadly. She is a proven CEO, with the strength of leadership to add huge value to our business across the Atlantic.” 

Jason Storah, CEO, UK & Ireland General Insurance, said:

“It’s a huge honour and responsibility to be asked to lead the UK and Ireland General Insurance business. I will miss everyone in Canada, but I know the team and business will continue to go from strength to strength. I’m excited to take on this new role and join a fantastic team that works tirelessly to grow our business and support our customers.”

Tracy Garrad, CEO Designate, Aviva Canada, said:

“I feel very privileged to be joining Aviva at such an exciting time. I look forward to working with Amanda and meeting the team in Canada, and I am relishing the opportunity to join a business so focussed on customers, and shooting for even further growth in this fantastic franchise.”

Adam Winslow, most recently CEO of UK & Ireland General Insurance, will be leaving Aviva to pursue an external opportunity.


*Appointment subject to regulatory approval
** Appointment subject to visa and regulatory approval

Media Contacts:


Sarah Swailes
+44 (0)7800 694 859

Sarah Poulter
+44 (0) 7800 691 569

Erik Nelson
+44 (0) 7989 427 086


Rupert Taylor Rea
+44(0) 7385 494 440

Joel von Sternberg
+44(0) 7384 231 238

Michael O'Hara
+44(0) 7837 234 388

Notes to editors:

  • We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 19.2 million (as at 31 December 2023) customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2023, we paid £25.6 billion in claims and benefits to our customers.
  • In 2021, we announced our ambition to become Net Zero by 2040, the first major insurance company in the world to do so. We are aiming to have Net Zero carbon emissions from Aviva’s operations and supply chain by 2030. While we are working towards our sustainability ambitions, we recognise that while we have control over Aviva’s operations and influence on our supply chain, when it comes to decarbonising the economy in which we operate and invest, Aviva is one part of a far larger global ecosystem. There are also limits to our ability to influence other organisations and governments. Nevertheless, we remain focused on the task and are committed to playing our part in the collective effort to enable the global transition. Find out more about our climate goals at www.aviva.com/climate-goals and our sustainability ambition and action at www.aviva.com/sustainability
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at https://www.aviva.com/about-us/our-people/
  • As at 31 December 2023, total Group assets under management at Aviva Group were £376 billion and our estimated Solvency II shareholder capital surplus as at 31 March 2024 was £8.5 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
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