UK: Aviva reveals most iconic gadgets from the 80s, 90s and 2000s

Insurance provider Aviva has taken a trip down memory lane to reveal some of the most iconic inventions of the last few decades. A nostalgic poll of 2,000 UK adults reveals the most iconic gadget of the 80s as the personal stereo, while the laptop takes the title for the 90s. The need to be constantly connected is clear amongst today’s innovations, with smart phones being named as the most iconic invention of the 2000s.

The research has been commissioned to support the MyAviva app which allows customers to manage their policies and get access to exclusive offers and rewards. It is available for iPhone, Android and iPad devices.

The full iconic inventory is revealed as:

Iconic gadgets of the 80s Iconic gadgets of the 90s  Iconic gadgets of the 2000s
1) Personal stereo  1) Laptop  1) Smart phone
2) Video recorder  2) Portable CD player  2) YouTube
3) Instant camera  3) CD player  3) Satellite navigation
4) CD player  4) Digital camera  4) The MP3 player
5) Etch-a-sketch  5) Flat screen TV  5) TV on demand
6) Nintendo Gameboy 6) Game Boy Colour   6) Hybrid cars
7) Sega Master System  7) Nintendo 64  7) HD TV
8) Betamax recorder  8) Electric-lock car keys  8) Wikipedia
9) Fax machine  9) Karaoke machine  9) Blu-ray
10) 3D glasses 10) Grilling machine   10) 3D films

Stephen Pond MD of Aviva Prevention & Services says: “The way we live our lives has changed dramatically over the last 30 years. Many of the items which were cutting edge in the 80s would be unrecognisable to some of today’s youngsters! The way we do things may have changed but a lot of the overall trends are actually very similar. Video recorders have been replaced by TV on demand, while the personal stereo evolved into the portable CD player, then the MP3 player and now the mobile phone.

“Our research also discovered that people believe today’s ‘new’ technologies will be commonplace in the future, particularly when it comes to how people monitor and look after their homes remotely. It will be interesting to see what will become the iconic inventions of the future.”

When asked which innovations people would like to make their home lives easier, the most popular devices related to home security. Aviva reveals the most-wanted devices to help with home monitoring as:

  1. A home security system connected to your phone 
  2. An app to offer 360 degree surveillance of your home in your absence
  3. An app to monitor the energy out-put of your home
  4. An app / device to check all your sockets are turned off
  5. An app to control the lights in your house

Find out more and which policies are available on MyAviva by visiting www.aviva.co.uk/myaviva-app

Ends

If you are a journalist and would like further information, please contact:

Sarah Poulter | Aviva Press Office | 01904 452828 / 07800 691569 | sarah.poulter@aviva.com

Notes to editors:

Research carried out by Censuswide on behalf of Aviva. 2,010 adults across the UK were interviewed in February 2016.

About Aviva:

  • Aviva provides life insurance, general insurance, health insurance and asset management to 33 million customers, across 16 markets worldwide
  • In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada.
  • Our shares are listed on the London Stock Exchange and we are a member of the FTSE100 index. 
  • Aviva’s asset management business, Aviva Investors, provides asset management services to both Aviva and external clients, and currently manages over £289 billion in assets.
  • Aviva helps people save for the future and manage the risks of everyday life; we paid out £30.7 billion in benefits and claims in 2015.
  • By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society. 
  • The Aviva media centre at http://www.aviva.com/media/ includes company information, images, and a news release archive. 
  • For an introduction to what we do and how we do it, please click here http://www.aviva.com/about-us/aviva/
  • For broadcast-standard video, please visit http://www.aviva.com/media/b-roll-library/
  • Follow us on twitter: www.twitter.com/avivaplc/
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/user/aviva 

Related news