Following on from its successful TV advertising campaign aimed at supporting brokers, Aviva will be running further press and radio advertisements advising businesses to seek help and advice through a broker when buying their business insurance.
Following on from its successful TV advertising campaign aimed at supporting brokers, Aviva will be running further press and radio advertisements advising businesses to seek help and advice through a broker when buying their business insurance.
The radio ads will again feature actor and comedian Paul Whitehouse, and will air on commercial radio stations from 3-16 May.
Paul will once again take on his humorous role of Damien the hairdresser and he will be encouraging businesses to talk to their broker for the best value cover for their business.
Brian Spinks, head of corporate marketing at Aviva, says: "We were blown away by the great feedback from brokers, following the success of our first ever broker specific TV ad campaign. Continuing to support the expertise and knowledge that the broker channel provides is very important to us.
"Whilst the economy is moving slowly out of recession we know that businesses are still finding it tough and need guidance on what cover is right for them.
"We firmly believe brokers are best placed to provide that advice which is why our latest advertising campaign on radio and in print, is designed to help reinforce this message."
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For further information:
Sally Leeman
Telephone: 01603 684225 / 07789 270677
E-mail: sally.leeman@aviva.co.uk
Notes to editors:
Aviva is the world’s fifth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.
Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion at 31 December 2009.
We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.
The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.
For broadcast-standard video, please visit www.aviva.com/media/b-roll-library/.
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* based on gross worldwide premiums at 31 December 2008