Aviva Assurances and its partners have been marketing Santhia, Aviva's new additional health insurance range, through general agents and brokers from 15 April.
Aviva Assurances and its partners have been marketing Santhia, Aviva's new additional health insurance range, through general agents and brokers from 15 April. In order to raise awareness and highlight the advantages of its new health insurance policies, the company is currently conducting a national radio campaign aimed at older people and families.
Aviva has decided to target families and older people in the main with a specific radio commercial and approach for each target group. The radio stations used are mainly general national stations.
'Family' commercial - Summary:
A couple is expecting guests for a family meal. The husband wants to "get one over on" his brother-in-law. His wife advises him to boast about his new Santhia additional health insurance which enables him to choose the level of reimbursement for eyecare and dental care whilst paying a fair price.
The guests arrive. The husband asks his brother-in-law about his health, his teeth and his eyesight.
'Older people' commercial - Summary:
Two elderly men meet. One of them is dressed and talks like a young person. He explains that this is the only way he has found to take out good additional health insurance. The other man tells him that with Santhia he can take out cover up to the age of 80 with no medical questionnaire or waiting period.
Both commercials mention the special offer of "three months free" applying to all policies taken out up to 15 July 2008 (apart from Santhia hospital).
Santhia, a new more flexible range better adapted to the requirements of insureds
Aviva's new additional health insurance range meets the new expectations of families, older people and young people. The centrepiece of the new range: Aviva also offers to reimburse actual hospital expenses from entry level (minimum plan two):
Aviva has also improved the common basis of the covers and increased the flexibility of its range by including optional packs (eye/dental care, hospital assistance).
The linking of the policies (basic policy + packs) offers advantages for various target groups.
- For young people: a highly competitive entry price for the range still with the benefit of reimbursement of actual hospital expenses.
- For families: basic plans designed for both parents and children, at competitive rates and three optional packs to complement the cover of eyecare and dental care and hospital assistance.
- For older people: a dedicated range with two new plans and two optional packs to complement the cover of eye, dental and hearing care and certain types of care which are not reimbursed.
Aviva offers more competitive rates. The company is making its range more flexible and optimising segmentation to the great benefit of insureds, who can now take out a policy suited to their profile, their requirements and their budget.
-ends-
Press contacts:
Aviva Assurances
Fanny Garel
Telephone: 01 76 62 79 67
E-mail: fanny_garel@aviva.fr
HDL Communication for Aviva Assurances
Nicolas Faget
Telephone: 01 58 65 20 17
E-mail: nfaget@hdlcom.com
Notes to editors:
About Aviva
Aviva is the leading provider of life and pensions to Europe with substantial positions in other markets around the world, making it the world's fifth largest insurance group based on gross worldwide premiums at 31 December 2006. Aviva's principal business activities are life insurance and long-term savings, fund management and general insurance, with total sales of €56.7 billion and funds under management of €499 billion at 31 December 2007.
With more than 150 years' experience in France, Aviva is among the top 10 players in the insurance market. Aviva France is distinguished by a balanced multidistribution model which has proved itself: 875 general agents, 1,800 agency staff, 400 life advisers, more than 1,000 brokers, partners (Union Financière de France and Médéric). Aviva France's partners also include AFER, the leading association of savers in France, and the Crédit du Nord Group. Specialising in unit-linked products, Aviva is well-known for the performance of its long-term funds and its strong commitment to its customers through its Good advice approach. Aviva has more than 3,300 employees. As at 31 December 2007, Aviva France recorded a consolidated turnover of €6.5 billion, a consolidated operating profit of €338 million (based on intrinsic value - EEV/IFRS norms) and managed assets worth €74.2 billion.