Turkey's leading company of private pension and life insurance sector, AvivaSA, announces its new advertisement campaign and corporate social responsibility project that encourages to save.
Turkey's leading company of private pension and life insurance sector, AvivaSA, announces its new advertisement campaign and corporate social responsibility project that encourages to save.
One of the leading companies of private pension and life insurance sector AvivaSA, is getting ready to launch its new projects which will attract all the attention of the sector. One of the components that constitute the afore-mentioned project that encourages individual and communal savings is the new advertisement campaign.
"Save your future with AvivaSA"
At a time when saving is becoming an ancient practice and propensity to consume is the common habit, with "saving is good" slogan, the key aim of AvivaSA' s new campaign is to pass on the message that societies should alter from being consumer to accumulative. With visual and written press broadcast of the new advertisement campaign from 21st of April 2008 onwards, AvivaSA draws attention to unnecessary consumption, and with help of "Save your future with AvivaSA" concept, aims to direct people to save in order to keep their purchasing power at same level all through their future and elderly.
At the press conference held at Astoria Shopping Mall, AvivaSA general manager Meral Egemen who has represented the new campaign stated the choice of location for the press conference being a shopping mall is not a coincidence yet a message by itself. Also stating they are not in favor of not shopping, Meral Egemen stated what they aim is to direct people to save to secure their future instead of doing unnecessary purchases. Egemen also added with this campaign, where AvivaSA is pictured as a money box for life, what they aim is to enforce people to think twice before they spend and to secure the future of themselves and their loved ones and to adapt saving discipline.