Aviva Life Insurance, today, announced the signing up of cricketing legend Sachin Tendulkar as its brand ambassador.
- Ace cricketer Sachin Tendulkar to lead the brandwagon
- Launches a child plan - Aviva Little Master
Aviva Life Insurance, today, announced the signing up of cricketing legend Sachin Tendulkar as its brand ambassador. Aviva believes it shares values like commitment, honesty, forward thinking, security, and trust, typically associated with Tendulkar.
Celebrating this association, Aviva also launched a new child plan - Aviva Little Master. This plan is a unit-linked endowment plan designed for parents to secure their child's future. "Little Master" provides the dual advantage of protection and savings.
Speaking on the new product, Bert Paterson, managing director, Aviva India, said: "I am delighted to welcome the legendary Sachin Tendulkar, to the Aviva family. Sachin is the most popular icon in India for all age-groups and his popularity transcends the boundaries of religion, caste and region. It also builds on Aviva's association with cricket from the time we launched our operations in India. Our new product, 'Aviva Little Master' is a tribute to our brand ambassador and we are happy to launch a product that serves the future of India."
He added: "We will be launching a nationwide campaign featuring Tendulkar soon. Tendulkar embodies Aviva's values and we are certain that the association with him will be beneficial for the company's image."
Speaking on his association with Aviva India, Sachin Tendulkar said: "I am pleased to be representing a company like Aviva who has a strong heritage of more than 300 years with more than 40 million customers worldwide. Further, I completely identify with Aviva's values of teamwork, progressiveness, commitment, integrity and passion for winning."
He added: "Today, Aviva is launching a new child product called Aviva Little Master. It is a great opportunity for forward thinking parents to secure their children's future and gain kal par control."
Under this agreement, Sachin Tendulkar will feature in Aviva's advertising campaigns and promotional events.
Key Features of Aviva Little Master
- To avail this policy, the child's age should be 0- 17 years and the parent's age should be between 18 to 45 years
- The minimum annual premium is Rs 15,000 for a 10 year term or above and Rs 25,000 for a policy term less than 10 years
- Three optional riders are also available with this product. These are Accidental Death Benefit (ADB) rider, a Comprehensive Health Benefit (CHB) rider and Income Benefit (IB) rider
- Policy may be surrendered during the policy term and in this case the fund value subject to some surrender charge will be payable
- Death benefit payable upon the death of the insured child: Higher of the sum assured or the fund value is payable provided the child's age is more than or equal to seven years
- The policy also provides a taxation net and is under the provisions of Section 80C and Section 10(10D) of the Income Tax Act, 1961, as amended from time to time.
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For further information, please contact:
Pooja Garg Khan
Aviva Life Insurance
Phone: 95124 2804141
E-mail: pooja.khan@avivaindia.com
Arunima Kaushik
Adfactors PR
Phone: 09833526182
E-mail: arunima.kaushik@adfactorspr.com
Notes to editors:
About Sachin Tendulkar
Sachin has been playing since the age of 16 and he made his international debut in 1989 and holds several batting records in test matches and ODI. When he became the first batsman to score 50 hundreds in international cricket, Sachin Tendulkar established himself as the greatest of all Indian cricketers. Recognized by Sir Donald Bradman as his modern incarnation, Tendulkar has a skill - a genius - which only a handful have possessed. It was not a skill that he was simply born with, but one, which was developed by his intelligence and an infinite capacity for taking pains. He is the only cricketer to have received the Rajiv Gandhi Khel Ratna, India's highest sporting honour for his performance in 1997-98. Many commentators and fellow players regard him as one of the greatest batsmen the game has seen.
About Aviva Life Insurance
Aviva Life Insurance is a 74:26 joint venture between Dabur and Aviva. The current paid up capital amounts to Rs 758 crore. Aviva Plc is the UK's largest insurance group and the world's oldest insurance group, with a history dating back to 1696. Today, it is the fifth largest insurer worldwide, with 40 million customers and £364 billion of assets under management. Prior to nationalization, Aviva was the biggest foreign insurer operating in the Indian market.
Founded in 1884, Dabur is one of India's oldest and largest groups of companies. The group's consolidated annual sales are in excess of Rs 1,899 crore. The professionally managed company is the country's leading producer of traditional healthcare products.
Aviva pioneered the concept of bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 65% of the total sales of Aviva India. Through its branches and its bancassurance partner locations, Aviva products are available in close to 500 towns and cities across India.
Aviva's products have been designed in a manner to provide customers flexibility, transparency and value for money. It is among the first insurance companies to introduce Unit Linked Products in India.
Aviva has a unique need-based sales approach through the "Financial Health Check" (FHC). The FHC is a free service administered by its FPAs (Financial Planning Advisers) for a need-based analysis of the customer's long-term savings and insurance needs. Depending on the life stage and earnings of a prospective customer, the Financial Health Check assesses and recommends the right insurance product for her.