TV presenter Kinga Rusin who recently won the Polish edition of "Dancing with the Stars" TV show, singers Paulina and Natalia Przybysz and actor Zbigniew Zamachowski take part in the new Commercial Union advertising campaign themed "peaceful and prosperous life."
TV presenter Kinga Rusin who recently won the Polish edition of "Dancing with the Stars" TV show, singers Paulina and Natalia Przybysz and actor Zbigniew Zamachowski take part in the new Commercial Union advertising campaign themed "peaceful and prosperous life." The celebrities, who are also CU clients, talk about themselves and their loved ones, emphasising the opportunity to fulfil their ambitions thanks to the security provided by CU. Kinga Rusin and Zbigniew Zamachowski take part in a "follow-up" campaign after an eight year break, confirming their satisfaction with the company's services.
"We want to be recognised as the most trustworthy and reliable advisor of our existing and potential clients for savings and investing, and also for protection of life, health and property. We are anxious for people in our country to approach their future in a responsible manner. The choice of pension fund, regular savings, purchase of life insurance policy or home insurance prove our responsibility for ourselves and our loved ones," says Adam Uszpolewicz, chief executive of CU Poland group from 1 April.
"Our mission, which is carried out by thousands of Commercial Union agents all over the country, is to help people to understand their present and future financial needs and then to help them to meet these needs using our products. We want the clients who have made the right choices to focus their energy on what is most important to them: family, work, health. We will take care of their peaceful and prosperous life," adds Adam Uszpolewicz.
Kinga Rusin, Zbigniew Zamachowski and Paulina and Natalia Przybysz are very different people - just like CU clients and their needs. They have different lifestyles and investment strategies, they are at different stages of their careers, using different types of insurance and investment products. The response to their various needs is the wide range of financial services available under the common Commercial Union brand.
When asked why, after eight years, she decided again to take part in the Commercial Union campaign, Kinga Rusin said: "I chose Commercial Union almost 10 years ago - in 1998 together with Zbigniew Zamachowski I took part in this company's campaign. Today I am in a different place with my private and professional life. I have to secure a certain and stable future for myself and my daughters. Thus it was natural for me to be involved in the current CU advertising campaign - I have been using CU services for years, currently the pension fund - and for years I've had the opportunity to test the variety and invariably high quality of the financial products and effectiveness of investments with CU."
Zbigniew Zamachowski said: "I chose Commercial Union almost 12 years ago and in 1998 I was one of the faces of this company's campaign. Since then I've come a long way. Now, besides professional activities, I have to think about investing my earned money well and assuring a certain and stable future of my family. Therefore it's natural for me to be involved in the current CU advertising campaign. I still use CU services - I have six life insurance policies, including four in my children's names, and for years I have tested the variety and invariably high quality, of the financial products and effectiveness of investments managed by CU."
Paulina Przybysz added: "My sister and I are at the beginning of our life and professional paths. Many people of our age postpone such "serious" business as thinking about the future for later. We thought that now is the right time to undertake the sensible and wise decision of choosing an institution which we can entrust our money for future pensions. We decided to choose Commercial Union because this company seems to us to be the most reliable and open to our needs. We believe that by tying ourselves to CU we can count on financial and pension security and in future also hopefully investment security."
The campaign starts on 5 April. It will use TV, press and cinema advertising and also the internet. A campaign of outdoor advertising media is planned for the second half of the year. The campaign has been prepared by Testardo Red Cell advertising company and media was planned and purchased by Starcom media house.
Commercial Union Poland group has been operating since 1992. It includes six companies, services over 3 million customers and manages assets of value greater than 46 billion zlotys. It is a leader on the market of individual life insurance and pension funds. It also offers group life insurance, property insurance (including house insurance) for individual customers and companies, investment funds and health insurance.
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Information:
Bohdan Bialorucki
Telephone: +48 22 557 43 41
E-mail: bohdan_bialorucki@cu.com.pl
For further information, see http://www.cu.com.pl/
Notes to editors:
Commercial Union Poland group is part of the international Aviva group - the world's fifth largest insurance, savings and investments group, and the largest in the United Kingdom by revenues. Aviva group operates in 25 countries. It occupies a strong position in the European Union, including United Kingdom, Ireland, France, the Netherlands, Spain, Italy and Poland. It also conducts large scale activities in the USA, Canada, Australia and Asia. It services approx 35 million customers and manages assets valued at over £364 billion. For additional information, see the website /