Following the recent launch of Aviva for Life, its innovative retirement income solution aimed at the baby boomer market, Aviva Life Insurance Company (Aviva) announced it will equip its agents with leading-edge websites capable of streaming a multimedia educational presentation over the internet.
Following the recent launch of Aviva for Life, its innovative retirement income solution aimed at the baby boomer market, Aviva Life Insurance Company (Aviva) announced it will equip its agents with leading-edge websites capable of streaming a multimedia educational presentation over the internet.
Offered at no cost, the websites will strengthen agents’ ability to objectively convey the benefits of Aviva For Life, including how the strategy ladders fixed annuities to generate durable retirement income.
“The introduction of Aviva for Life furnishes baby boomers with a very attractive safe-money approach for creating long-term retirement income security,” comments Sean O’Brien, Aviva’s vice-president, agency marketing.
“While the program has received rave reviews from our agents, we clearly understand that its ultimate success depends on our ability to help them connect with a significant number of consumers in a way that’s educational, engaging and motivational. With that in mind, we’re supporting our agents’ marketing efforts with personalized websites and streaming media, which provide a valuable opportunity to help consumers understand how Aviva For Life may be suitable for their retirement security needs. An important part of this solution is that it leverages the convenience of an online consumer experience, while preserving the agent’s pivotal role.”
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For more information:
Kevin McCoy
VP, Agency Marketing
Aviva Life Insurance Company
800-225-8073 (x6304)
kmccoy@avivausa.com
Notes to editors:
Aviva Life Insurance Company is a subsidiary of London-based Aviva plc. Aviva plc has roots dating back to 1696 and is one of the 10 largest insurance groups in the world. One of the fastest-growing US life insurers, Aviva Life Insurance Company offers a competitive portfolio of fixed life insurance and annuity products through select independent agents, banks and brokers.