Norwich Union Life this week unveils a major new advertising campaign which seeks to highlight the confusion many consumers feel when thinking about and planning for their financial future.
- Multi-media campaign makes use of TV, outdoor and press advertising
Norwich Union Life this week unveils a major new advertising campaign which seeks to highlight the confusion many consumers feel when thinking about and planning for their financial future. The campaign aims to prompt people to take proper action and to seek professional financial advice.
The Ł4 million campaign makes use of TV, outdoor poster sites, and national and trade press advertising. The outdoor poster campaign will run across the UK with a focus on transport sites such as railway stations, the underground and on taxis.
The creative approach on outdoor and press advertising uses thought provoking headlines and a montage of imagery, helping to show the "confused" feelings people have, and highlighting Norwich Union as a major investment provider. National press adverts will direct customers to seek professional independent financial advice at www.unbiased.co.uk.
Mike Kirsch, commercial and marketing director at Norwich Union Life, said: “The new advertising campaign is designed to engage customers and get them to take action to plan for their financial future. Again we are showing our support for independent financial advisers by directing customers from press adverts to the IFA Promotions 'unbiased' website."
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Press office contacts:
Cheryl Cox 01904 452617 Out of hours 07800 695275
Rob Pell 01904 452659 Out of hours 07800 699563
James Evans 01904 452791 Out of hours 07800 699525
Notes to editor:
About Norwich Union
Norwich Union is the UK's largest insurer. It is a leading provider of life, pensions and investment products and one of the largest financial adviser (FA) providers. FAs provide over 70% of the company's long-term savings business in the UK.
Norwich Union has strategic alliances with building societies and other leading UK brand names including CIS and The Royal Bank of Scotland Group. Norwich Union’s news releases and a selection of images are available from Aviva's internet press centre at www.aviva.com/media.