Navigator today entered the scrum at the Rugby World Cup by launching a rugby- themed advertising campaign.
Navigator today entered the scrum at the Rugby World Cup by launching a rugby-themed advertising campaign.
Kate Williams, group marketing manager, said the advertisement would largely use non-traditional mediums to promote the message that Navigator can assist people to achieve their long term game plan for achieving financial security by helping them to keep track of their investments.
"The ads have been placed on major sport, finance and news internet sites such as www.rugbyheaven.com.au, www.foxsports.com.au and www.afr.com.au ," Ms Williams said.
"Recognising the high number of rugby fans travelling during this period, it will also be broadcast on Qantas inflight television, and featured on billboards located at prominent entrances to Sydney and Melbourne."
The campaign will extend to the end of November, thereby coinciding with the Rugby World Cup which will be held from 10 October through to 22 November.
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For further information, please contact:
Simon Morgan
Group General Manager Public Affairs
Telephone: 03 9829 8892
Mobile: 0407 966 632
Notes to editors:
- Aviva Australia is a group of two specialist financial services companies: Navigator and Norwich Union Life Australia Ltd. Portfolio Partners, the Australian funds management arm of Aviva plc, is a sister company. Through these companies we provide products and services in the areas of wealth creation, wealth management and wealth protection for more than 300,000 customers throughout Australia
- Globally, Aviva Australia is part of Aviva plc, the world’s seventh largest insurance group, the largest insurer in the UK and one of the top five life companies in Europe. Aviva was formed in May 2000 through the global merger of CGU plc and Norwich Union plc
- Aviva is the world’s seventh-largest insurance group and the biggest in the UK. It is a leading provider of life and pensions products to Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance. It has premium income and investment sales from continuing operations of A$68.32 billion, and more than A$488 billion of assets under management (as at 1 July 2003). The group has more than 59,000 employees and 25 million customers worldwide.