As part of the new advertising strategy for 2003, Navigator is now the advertising co-sponsor for the Sunday Program on Channel Nine and Sunday Sunrise on Channel Seven.
As part of the new advertising strategy for 2003, Navigator is now the advertising co-sponsor for the Sunday Program on Channel Nine and Sunday Sunrise on Channel Seven.
This year's advertising campaign follows on the success of the 2002 Plan, Choose, Manage and Track advertisements, and will concentrate on the 'Manage your Investments' theme.
According to Marc Mengler, managing director of Navigator, research from last year’s campaign showed that the brand awareness of Navigator had risen significantly.
"I believe this will be a strong year for the campaign as it focuses on managing individual investments, which will be very attractive for investors in this current volatile market," said Marc.
During the Sunday Program and Sunday Sunrise, two versions of the ad will run - a 30 second advertisement followed by a 15 second 'call to action' at the end of the advertisement break.
The Navigator advertisement will initially tell investors about how Navigator can help them manage their investments, followed by a shorter advertisement encouraging investors to contact Navigator.
Navigator will also be advertisements on Pay TV and SBS as well as newspaper, magazine and Billboard advertising.
For further information, please contact:
Simon Morgan, Group General Manager
Public Affairs
(03) 9829 8892
0407 966 632