Norwich Union – the UK’s largest insurer – has launched an innovative new marketing partnership with Emma’s Diary, the UK’s leading pregnancy guide, for mums to be.
Norwich Union – the UK’s largest insurer – has launched an innovative new marketing partnership with Emma’s Diary, the UK’s leading pregnancy guide, for mums to be.
Emma’s Diary is a free pregnancy guide given out to expectant mothers by their Doctor or midwife, and contains everything a mother and father-to-be need to know to guide them through pregnancy, birth and early childhood. Emma’s Diary is distributed by 94% of Doctor’s surgeries and received by 77% of the UK’s expectant mothers.
The new partnership offers all readers of Emma’s Diary a 5% discount off the cost of Norwich Union life insurance, together with a free Ł15 Mothercare voucher towards all those essential baby items.
The partnership brings Norwich Union the opportunity to market its products to over half a million potential new customers via the Emma’s Diary database. The database is updated continuously and provides accurate customer profiles.
Pete Akerman, of Norwich Union, said: “This new marketing partnership provides Norwich Union with a unique opportunity to effectively target a new and important customer segment. The imminent birth of a child is a life changing experience and also an essential time to ensure that the right financial provisions are put in place to protect the new family.
“The benefit of the Emma’s Diary database is the continual updating of information as new mum’s sign up, which enables us to more accurately target the right products, at the right time to the right customer."
Press office contacts:
James Evans, Norwich Union 08703 66 68 78
Out of hours 07790 487105
Louise Goffee, Norwich Union 08703 66 68 70
Out of hours 07810 057362
Ian Beggs, Norwich Union 08703 66 68 71
Out of hours 07790 487533
Notes to editors
Emma’s Diary
- Emma’s Diary is a free pregnancy guide provided to expectant mums by their GP or midwife. Launched in 1992, Emma’s Diary is published in association with the Royal College of General Practitioners and is designed to provide information, advice and reassurance about the progress of pregnancy. Presented in an easy-to-read diary format, the guide takes you through the emotional experience of pregnancy, labour and birth while providing essential healthcare information during this important time.
- Emma’s Diary is a registered trademark of Lifecycle Marketing Limited registered office CD House, 1-3 Malvern Road, Maidenhead, Berkshire, SL6 7QY. Lifecycle Marketing is an authorised introducer of Norwich Union which is regulated by the Financial Services Authority and a member of the Financial Ombudsman Service.
Norwich Union
- Norwich Union can only advise on its own products.
- Norwich Union is the UK’s largest insurer. It is the UK’s largest provider of life, pensions and investment products and one of the leading IFA providers. IFAs provide around 75% of the company’s long-term savings business.
- Norwich Union has strategic alliances with over 20 building societies and other leading UK brand names including Tesco Personal Finance and The Royal Bank of Scotland Group.
- Norwich Union’s news releases are available on this internet site
- A selection of images are available from the CGNU Newscast site at www.newscast.co.uk
- An ISDN facility is available for studio quality interviews. Call the press office on 08703 66 68 73
For all life & pensions media enquiries 08703 66 68 78
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