Norwich Union – the UK’s largest insurer – yesterday launched a new £12 million advertising campaign. The initial phase of the campaign will focus on the growing financial needs of the rapidly expanding retirement market.
Norwich Union – the UK’s largest insurer – yesterday launched a new Ł12 million advertising campaign. The initial phase of the campaign will focus on the growing financial needs of the rapidly expanding retirement market.
The launch will seek to highlight the increasingly active and longer life many people now lead in retirement and therefore the importance of making sure people have adequate provisions to enjoy their retirement years.
The initial six-week campaign, which will be repeated again later in the year, is comprised of a 40 second TV commercial, followed by 96 and 48 sheet poster sites across the UK starting in April. The combination of TV and outdoor posters has been created to generate the most impact for the campaign.
To leverage the TV and outdoor campaign, Norwich Union is also launching a series of adverts in the trade press as well as targeting over 18,000 IFAs with direct marketing.
Commenting on the new campaign, Sally Shire, director of brand and communication for Norwich Union, said: “As people are now living longer and enjoying their lives to the full, there is a rapidly growing need for people to ensure they provide for their own retirement.
“This advertisement challenges people to think about how they can do just that and tells them to ‘do their homework’. For many people this will begin by having a conversation with their IFA, and by having the largest range of retirement solution products available from any provider, Norwich Union has a very strong proposition for helping the IFA”.
Notes to editors
- Norwich Union is the UK’s largest insurer. It is the UK’s largest provider of life, pensions and investment products and one of the leading IFA providers. IFAs provide around 75% of the company’s long-term savings business.
- Norwich Union has strategic alliances with over 20 building societies and other leading UK brand names including Tesco Personal Finance Limited and The Royal Bank of Scotland Group.
- Norwich Union’s news releases are available on this internet site
- A selection of images is available from the CGNU Newscast site at www.newscast.co.uk
- An ISDN facility is available for studio quality interviews. Call the press office on 08703 66 68 73
For all life & pensions media enquiries 08703 66 68 73 For all other media enquiries 08703 66 68 68
Press office contacts:
James Evans, Norwich Union 08703 66 68 78
Out of hours 07790 487105
Louise Goffee, Norwich Union 08703 66 68 70
Out of hours 07810 057362
Ian Beggs, Norwich Union 08703 66 68 71
Out of hours 07790 487533