Norwich Union Life - the UK’s largest life insurer - will launch on Monday 27 August a £3m second wave advertising campaign to promote the newly launched government style stakeholder pensions. This follows on the back of Norwich Union’s high profile £7 million TV launch campaign in May.
Norwich Union Life - the UK’s largest life insurer - will launch on Monday 27 August a Ł3m second wave advertising campaign to promote the newly launched government style stakeholder pensions. This follows on the back of Norwich Union’s high profile Ł7 million TV launch campaign in May.
This campaign further demonstrates Norwich Union’s backing for stakeholder pensions and commitment to becoming a leading provider in this new market. The adverts will again use real people rather than actors, depicting a range of occupations, from waiters and chefs to publicans and locksmiths.
The adverts will feature on the sides of more than 3,000 double decker buses (1 in 4 of all the UK’s double deckers!) and more than 17,200 outdoor poster sites over a four-week period.
National press adverts, focusing on the need for employers to set up a stakeholder pension scheme before the government deadline of 8 October 2001, will run alongside the outdoor campaign.
Sally Shire, director of brand and communications, commented: “Our Ł10 million investment in advertising totally underlines our commitment to stakeholder pensions. This second phase campaign will help to increase the awareness and importance of stakeholder for both workers and employers in the run up to the 8 October government deadline.”
Notes to Editors
- Advertisement photographs are available on request via ISDN
- CGU plc and Norwich Union plc merged on 30 May 2000 to create CGNU plc, the UK’s largest insurance group and one of the top-five insurers in Europe with substantial positions in other markets around the world, making it the world’s sixth largest insurer based on gross worldwide premiums.
- CGNU’s principal business activities are long-term savings, fund management and general insurance, with worldwide premium income and retail investment sales from ongoing business of over Ł27 billion and assets under management of more than Ł200 billion.
- From October 2000, the combined life and pensions, general insurance and retail fund management businesses in the UK operate under the Norwich Union brand, while the institutional investment business operates under the Morley Fund Management brand.
- CGNU’s news releases are available on this site.
- A selection of images are available from the CGNU Newscast site at www.newscast.co.uk.
Press office contacts:
James Evans 08703 666878
Out of hours 07790 487105
Louise Goffee 08703 666870
Out of hours 07810 057362