Norwich Union, the UK’s largest life insurer, has launched a major advertising campaign to encourage workers – such as actors – to take charge of providing for their own futures with new government style pensions
Norwich Union, the UK's largest life insurer, has launched a major advertising campaign to encourage workers - such as actors - to take charge of providing for their own futures with new government style pensions.
The TV, poster and press campaign has been launched to convey the message that actors and other workers can save for their own futures. The adverts show an actor - together with other workers - with the copy and voice-overs saying, "Actors act now…………."
Stakeholder pensions were introduced on 6 April 2001, designed to provide simple, flexible and affordable pension solutions to a variety of people, including those who currently have no retirement provision. The pensions are highly flexible with a maximum charge of one percent p.a. and a minimum contribution of only Ł20.
All businesses with five or more employees will have to make a stakeholder pension scheme available to their staff, unless they already have a suitable pension scheme in place. Employers must make available a stakeholder pension scheme for their employees before the government deadline of 8 October this year.
Iain Buckle, Norwich Union's head of individual pensions, commented, "Norwich Union is using the advertising to promote the message that 'stakeholder is aimed at you'. The characters featured in the adverts represent the market that should be looking at their pension provisions now to ensure their financial security in the future".
- This is one of four similar releases sent to trade magazines, the others featuring publicans, builders and caterers.
-Ends -
Photographs of the actor featured in the campaign are available on request - please contact the Press Office
Notes to editors:
- The value of a pension investment can go down as well as up and is not guaranteed. Full written details are available on request.
- CGU plc and Norwich Union plc merged on 30 May 2000 to create CGNU plc, the UK's largest insurance group and one of the top-five insurers in Europe with substantial positions in other markets around the world, making it the world's sixth largest insurer based on gross worldwide premiums.
- CGNU's principal business activities are long-term savings, fund management and general insurance, with worldwide premium income and retail investment sales from ongoing business of over Ł27 billion and assets under management of more than Ł210 billion.
- From October 2000, the combined life and pensions, general insurance and retail fund management businesses in the UK operate under the Norwich Union brand, while the institutional investment business operates under the Morley Fund Management brand.
- Norwich Union's news releases are available on this website.
Press office contacts:
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| James Evans | 08703 66 68 78 | 07790 487105 |
| Louise Goffee | 08703 66 68 70 | 07810 057362 |