About Aviva

Last reviewed Mar 2026

We're the UK's only diversified insurer and we help our 25.2m customers in the UK, Ireland and Canada.

  • £31.9bn during 2025 paid out in benefits and claims to customers.
  • £454bn Group assets under management.
  • c.22m UK customers – one of the largest franchises in UK financial services.
  • Leading UK wealth provider with £234bn AUM.
  • £41bn of our annuity portfolio invested in UK assets.
  • >£10bn capital and dividend returned to shareholders since 2020.
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We have market-leading businesses in the UK, Ireland, and Canada.
  • Insurance, Wealth & Retirement: We are the largest life insurer in the UK[1] holding a 25% share and are a market leader in workplace pensions, wealth and protection.
  • UK & Ireland General Insurance: We are a leading insurer in both the UK and Ireland, providing insurance solutions to c.13m customers. We hold the number one market position in the UK[1] and number three in Ireland[1].
  • Canada General Insurance: Canada ranks among the top ten largest insurance markets globally where Aviva Canada is the second largest property & casualty insurer[1] with a 9% market share.
  • Aviva Investors: Global asset manager, combining the breadth of multi-asset, private and public market capabilities to deliver for clients.
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Looking after our customers

Aviva has been looking after customers for more than 325 years

We're deeply invested in our people, our customers and our society. We’re here to be with people today, as well as working for a better tomorrow.


Customers:

  • 43.5% of new UK sales to existing customers[2].
  • 4 in 10 UK adults have a policy with us.

Communities:

  • £13.7bn investment in UK infrastructure and real estate since 2020.
  • 718,469 people in the UK, Canada and Ireland are estimated to have benefitted from Aviva community investment programmes.

Planet:

  • 56% reduction in absolute Scope 1 & 2 emissions of our operations from 2019 baseline.
  • £38.9m donation pledged to help restore Britain's temperate rainforests.

People:

  • 92% employee engagement score in 2025.
  • 41.5% of women in senior leadership roles.
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Aviva's compelling investment case

  • The UK’s only diversified insurer; market-leading positions across the UK, Canada & Ireland.
  • Accelerating capital-light growth; driving towards 75% capital-light with >20% IFRS RoE.
  • Consistent customer-centric strategy; leading UK franchise & brand, lifetime propositions & multi-product holdings.
  • Track record of delivery; strong growth, sustainable returns, financial strength.
  • Superior returns for shareholders; new 3-year targets & enhanced distributions.

Aviva delivered an outstanding performance in 2025, our fifth consecutive year of strong, profitable growth. We have achieved our 2026 financial targets one year early, highlighting the rapid and sustained progress we are making.

We have transformed Aviva over the last five years and whilst we have made significant progress, there is so much more to come. Aviva has many in-built advantages which set us up well for future success, including our unrivalled scale with almost 22 million UK customers, our diversified model and market-leading technology. We have clear strengths in artificial intelligence which are creating major opportunities to transform claims, underwriting and customer experience. We are in a very strong position to deliver long-term growth, especially in the capital-light markets of wealth and insurance, and unlock even more benefits for our customers and shareholders.

Amanda Blanc DBE, Group Chief Executive Officer

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Performance

Another strong set of results in 2025


Growing profitably:

  • 2.2bn operating profit (+25%)
  • 17.5% IFRS RoE[3] (+1.8pp)

Driving capital and cash generation:

  • £2.3bn own funds generation[4] (+40%)
  • £2.1bn cash remittances (+4%)

Expanding our customer base:

  • 25.2m global customers (+4.7m)
  • 7.2m UK customers with 2+ Aviva policies (+1.8m)

Delivering for shareholders:

  • 56.0p operating EPS (+17%)
  • 39.3p total dividend per share (+10%)
  • £350m share buyback – increased to reflect higher share count

Raised ambitions with new targets:

  • 11% operating EPS CAGR 2025-2028
  • >20% IFRS Return on Equity by 2028
  • >£7bn cash remittances 2026-2028 cumulative

Figures as at 31 December 2025, unless otherwise stated.

Footnotes:

1. Market positions based on Aviva’s analysis using latest information available including company reporting, Corporate Adviser, Fundscape, Insurance Ireland, Laing Buisson, Milliman, MSA, Platform, and UK Finance. 

2. Excluding Direct Line. 

3. IFRS RoE based on opening IFRS shareholders’ equity (excl. £79m IAS 19 pension net surplus) plus £2.3bn for equity issued in part consideration for Direct Line and annualisation of Direct Line’s contribution to 2025 operating profit.

4. Solvency II operating own funds generation.