About Aviva

Last reviewed Feb 2025

We're the UK's leading diversified insurer and we help 20.5 million (as at 31 December 2024) customers[1] in the UK, Ireland and Canada

  • £29.3 billion during 2024 paid out in benefits and claims to customers.
  • £407bn Group assets under management (FY24).
  • Largest customer franchise of any UK insurer.
  • >40% of new sales to existing customers.
  • £40bn of our annuity portfolio invested in UK assets.
  • c.£10bn Capital and dividend returned to shareholders since 2020.
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The UK's leading diversified insurer with major businesses in Canada and Ireland

We're the only insurer in the UK able to meet the needs of customers at every stage of their lives.

  • Insurance, Wealth & Retirement: We're the largest in the UK, holding a 24% market share[2].
  • UK & Ireland General Insurance: We're the UK's leading general insurer and provide insurance solutions to over 7 million customers in the UK & Ireland.
  • Canada General Insurance: Canada is one of the ten largest insurance markets globally[3] and Aviva Canada holds the number two position in property and casualty with a c.8% market share[4].
  • Aviva Investors: Asset manager combining multi asset solutions, active investment specialisms and sustainability expertise to deliver investment outcomes that matter most to clients.
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Looking after our customers

Aviva has been looking after customers for more than 325 years

We're deeply invested in our people, our customers, our society and the planet. We’re here to be with people today, as well as working for a better tomorrow.
 

Customers:

  • 14% of the UK adult population saving or retiring with Aviva in 2024.
  • Over 17m[1] UK customers; biggest customer base of any UK insurer.

Communities:

  • £11.4bn investment in the UK infrastructure and real estate since 2020.
  • 1 million people in the UK, Canada and Ireland are estimated to have benefitted from Aviva community investment programmes.

Planet:

  • 51% reduction in operational carbon emissions Scope 1 and Scope 2 at 31/12/24 from 2019 baseline.
  • £38m donation pledged to help restore Britain's temperate rainforests. (FY24)

People:

  • 91% of employees would recommend Aviva as an employer.
  • 40.9% (as at 31 December 2024) of women in senior leadership roles.
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Aviva's investment case

The UK’s leading ‘go-to’ diversified insurer; majority capital-light, with material international earnings.

Consistent customer-centric strategy with investment for the future.

Strong organic growth accelerated through targeted, strategic M&A.

Track record of delivery with strong performance momentum.

Superior returns for shareholders with growing dividends and regular capital returns.

2024 was an excellent year, right across Aviva. We made clear strategic progress and delivered another set of very good numbers, with higher sales, higher operating profit and a higher dividend. Over the last four and a half years we have completely transformed Aviva, built a track record of consistently strong results, and returned £10 billion to shareholders.

“Aviva is in great shape. We have clear trading momentum which is generating strong and reliable growth. We have increased our dividend, again, and are committed to growing it further. There is so much untapped potential for Aviva to go after and I have real confidence in our ability to unlock this. So I’m more excited about Aviva’s future than ever before, and I’m personally looking forward to delivering this next phase of progress.

Amanda Blanc DBE, Group Chief Executive Officer

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Performance

Another year of excellent performance and consistent delivery


Growing across the Group:

  • +14% GI premiums[5]
  • £10.3bn Wealth net flows
  • +33% Retirement sales[6]

Delivering for our customers:

  • 20.5 million (as at 31 December 2024)[1] Aviva customers globally
  • 5.4m UK customers with 2+ Aviva policies
  • +47.8 Net Promoter Score[7]

On track for our targets:

  • £1.8bn Operating profit
  • £1.5bn SII OFG
  • £2.0bn Cash remittances

Delivering for shareholders:

  • 35.7p per share
  • +7% DPS growth

Figures as at 31 December 2024.

Footnotes:

1. Individual Aviva customers at 31 December 2024.

2. Association of British Insurers (ABI) - 9 months to 30 September 2024.

3. Canadian insurance market position source: swissre.com.

4. Canadian market share source: FY2023 MSA Research Results. Includes: Lloyds, excludes: ICBC, SAF, SGI and Genworth.

5. Change in constant currency.

6. Sales refers to Present Value of New Business Premiums (PVNBP).

7. Transactional Net Promoter Score.