We're the UK's leading diversified insurer and we help over 25 million customers in the UK, Ireland and Canada.
- £29.3bn during 2024 paid out in benefits and claims to customers.
- £419bn (as at 30 June 2025) Group assets under management.
- 21.7m UK customers[1] – one of the largest franchises in UK financial services.
- Leading UK Wealth provider with £224bn AUM.
- £41bn of our annuity portfolio invested in UK assets.
- >£10bn Capital and dividend returned to shareholders since 2020.
The UK's leading diversified insurer with major businesses in Canada and Ireland
We're the only insurer in the UK able to meet the needs of customers at every stage of their lives.
- Insurance, Wealth & Retirement: We are the largest provider of life insurance in the UK[1], with a 26% share[2]. We're the market leading provider in Wealth by assets and net flows[1], with the number one position[3] in workplace pensions, and the largest provider of UK individual annuities by assets[1].
- UK & Ireland General Insurance: We hold the number one market position in the UK[1] and number three in Ireland[4].
- Canada General Insurance: Aviva Canada ranks among the top ten largest insurance markets globally[5] and is the second largest general insurer[6].
- Aviva Investors: Global asset manager, combining the breadth of multi-asset, private and public market capabilities to deliver for clients’ evolving needs.
Looking after our customers
Aviva has been looking after customers for more than 325 years
We're deeply invested in our people, our customers, our society and the planet. We’re here to be with people today, as well as working for a better tomorrow.
Customers:
- 43% of new policies sold to existing customers[7].
- 4 in 10 UK adults have a policy with us (HY25).
Communities:
- £11.4bn investment in the UK infrastructure and real estate since 2020 (at 31/12/2024).
- Over 1 million people in the UK, Canada and Ireland are estimated to have benefitted from Aviva community investment programmes (at 31/12/2024).
Planet:
- 51% reduction in our operational carbon emissions Scope 1 and Scope 2 at 31/12/24 from 2019 baseline.
- £38m donation pledged to help restore Britain's temperate rainforests (FY24).
People:
- 91% of employees would recommend Aviva as an employer[7] (HY25).
- 40.9% of women in senior leadership roles (FY24).
Aviva's investment case
- The UK’s leading ‘go-to’ diversified insurer, with market-leading positions in the UK, Canada and Ireland.
- Accelerating capital-light growth, organically and through targeted M&A.
- Consistent customer-centric strategy, with leading UK customer franchise.
- Track record of delivery, with strong performance momentum.
- Superior returns for shareholders; enhanced distributions with Direct Line acquisition.
Over the last five years we have transformed Aviva, delivering again and again for our customers and shareholders. We continue to make excellent progress and now expect to achieve our financial targets in 2025, one year early.
“The integration of Direct Line is well underway and we are increasingly confident of reaping the full benefits of this acquisition. We now expect to achieve £225 million in cost synergies, nearly twice our original estimate; unlock at least £500 million of capital synergies and we expect to resume share buybacks next year, at a higher level in response to the increased share count.
“We are accelerating our growth in capital-light areas, in line with our strategy, and now expect our business to be over 75% capital-light by the end of 2028. This is good news for shareholders, as we deliver stronger growth and better returns, using less capital.
“The outlook for Aviva has never been better. And so today we are also setting new financial targets, raising our ambitions yet again, and reflecting the strength of our confidence in the continuing growth potential of Aviva.
Performance
Q3 2025: extending our strong track record
Growing across the Group:
- £10bn GI premiums (+12%[8]).
- £224bn Wealth assets (+8% net flows).
- Expect full year 2025 Group operating profit to be ~£2.2bn, including ~£0.15bn from Direct Line.
Delivering for our customers:
- 25m+ Aviva customers in the UK, Ireland and Canada.
- 7.1m UK customers with 2+ policies.
- 53.8 Transactional Net Promoter Score (+7.5pt YoY) (HY25).
Raising ambitions with new 3-year targets, powered by our diversified model:
- 11% operating EPS CAGR 2025-2028.
- >20% IFRS Return on Equity by 2028.
- >£7bn remittances 2026-2028 cumulative.
Delivering for shareholders:
- 260% total shareholder return since July 2020[9].
Figures as at 30 September 2025, unless otherwise stated.
Footnotes:
1. Aviva analysis of 2024 company reporting.
2. Association of British Insurers (ABI) – 3 months to 31 March 2025 based on share of new business.
3. Corporate Adviser Master Trust and GPP report - April 2025.
4. Source: Insurance Ireland Non-life Members ranking 2024, by GWP.
5. Canadian insurance market position source: swissre.com.
6. Canadian market share source: FY2024 MSA Research Results. Includes: Lloyds, excludes: ICBC, SAF, SGI and Genworth.
7. Excluding Direct Line.
8. All GWP movements are quoted in constant currency unless otherwise stated.
9. Total shareholder return based on 30-day average as at 11 November 2025 – and compared vs. 3 July 2020.